TikTok Shop is changing how brands connect content, creators, and commerce. Navi Singh explains how to build a scalable strategy using affiliate marketing, product sampling, organic content, creator relationships, and realistic channel economics while leveraging TikTok’s halo effect to influence sales beyond the platform.
AI is transforming conversion rate optimization by automating analysis, hypothesis generation, testing, and deployment. Aviv Frenkel explains how autonomous CRO helps eCommerce brands identify friction, learn from real customer behavior, optimize high-impact website areas, and build a faster feedback loop for improving conversions, customer experience, and revenue.
Lucas Tieleman explains how LLM-powered search is changing eCommerce product catalogs. Learn how structured data, richer attributes, optimized feeds, and AI-generated content can help brands improve product discoverability, match natural-language searches, and create more relevant shopping experiences that drive conversion.
Jonny Waite explains why brands need a Reddit marketing strategy to build trust, influence consumer decisions, and improve visibility across search and AI-driven discovery. Learn how authentic community engagement, Reddit advertising, and long-term participation can create lasting brand value and incremental growth.
