Aviv Frenkel is the Co-founder and CEO of Shuttlebase, formerly Moonshot AI, an AI-powered platform that autonomously optimizes eCommerce websites for conversion. Drawing on his experience running an eCommerce website, Aviv leads the company’s efforts to remove guesswork from CRO by identifying friction, generating test ideas, launching experiments, and deploying winning variants. His expertise spans AI-driven experimentation, conversion optimization, customer behavior, and eCommerce growth.

Here’s a glimpse of what you’ll learn:

• [1:26] Aviv Frenkel’s journey from eCommerce operator to building an AI-powered CRO platform
• [5:39] How AI is changing the way brands approach conversion rate optimization
• [9:50] What autonomous experimentation can mean for conversion, revenue, and eCommerce growth
• [13:47] Aviv‘s take on the evolving role of AI in helping brands work faster and more effectively
• [17:44] Why conversion optimization becomes even more important during high-traffic periods like Q4
• [19:27] The evolution from Moonshot AI to Shuttlebase and the company’s broader vision
• [23:49] Aviv shares how CRO can reveal deeper insights into customer behavior, friction, and brand messaging

In this episode…

Conversion rate optimization has long required significant time, resources, and coordination across teams. As acquisition costs rise and customer journeys become more complex, how can brands use AI to make CRO faster and more effective?

AI can automate much of the testing process while helping brands uncover the customer behaviors behind conversion gains. Aviv Frenkel, an expert in AI-driven experimentation and eCommerce conversion optimization, explains how autonomous CRO can identify friction, generate hypotheses, launch tests, and apply best-performing changes with far less manual effort. Aviv also highlights the importance of having enough traffic to support meaningful experimentation and using test results to learn what shoppers value, where they hesitate, and which messages build trust. The goal is not simply to run more tests, but to create a smarter, faster feedback loop that improves both the customer experience and revenue.

In this episode of The Digital Deep Dive, Aaron Conant talks with Aviv Frenkel, Co-founder and CEO of Shuttlebase, about how AI is replacing the guesswork in conversion rate optimization. Aviv explores autonomous CRO, faster experimentation, and turning website data into revenue growth. He also touches on customer insights, Q4 optimization, and the evolution from Moonshot AI to Shuttlebase.\

Resources mentioned in this episode:

• Aaron Conant on LinkedIn   
• BWG Connect  
• Aviv Frenkel on LinkedIn
• Shuttlebase (formerly Moonshot AI) 

Quotable Moments:

• “You don't need to do all of that because the system does this for you.”
• “I would say you need enough traffic to support rapid experimentation.”
• “Get your website ready for all of the traffic that you will be channeling over the next few weeks.”
• “If you have any sort of change you want the system to do, you just tell the system in natural language.”
• “There's also a qualitative angle to that because we help unlock a lot of unknowns about the customers.”

Action Steps:

1. Use AI to automate CRO testing: Automating analysis, test creation, experimentation, and deployment helps eCommerce teams optimize faster without relying on multiple internal resources.
2. Test continuously instead of relying on assumptions: Running frequent experiments helps brands replace guesswork with real customer behavior and identify what actually improves conversion.
3. Focus on high-impact areas of the customer journey: Examining navigation, trust signals, product pages, and value propositions helps uncover friction that may be preventing shoppers from purchasing.
4. Make sure traffic can support meaningful experimentation: Having sufficient website traffic allows brands to test more variants, reach reliable results faster, and get more value from CRO efforts.
5. Use test results to learn about customers: Looking beyond increases in conversion rates to understand why shoppers respond to certain experiences helps brands strengthen messaging, customer experience, and long-term growth.

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.

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