In this episode of The Digital Deep Dive, Aaron Conant sits down with Gautam Kanumuru, Co-founder and CEO of Yogi, to discuss how Amazon’s evolving review system is reshaping consumer behavior and brand strategy. Gautam explores the shift to variation-level reviews, the impact on shopper trust, and the growing need for accurate data. He also touches on AI-driven shopping tools and the increasing importance of product quality in a more transparent marketplace.
In this episode of The Digital Deep Dive, Chad Franzen of Rise25 talks with Aaron Conant, Co-founder and Chief Digital Strategist at BWG Connect, about how AI is reshaping eCommerce and digital marketing strategy. Aaron shares insights on the rise of AEO and GEO, the growing role of personalization, and the challenges of AI adoption. He also explores content evolution, data readiness, and why constant testing and learning are critical for staying competitive.
In this episode of The Digital Deep Dive, Aaron Conant talks with Jessyca Dewey, Founder of The Y Collective, to discuss getting social media KPIs right. Jessyca covers why follower growth is outdated, how engagement signals like saves and shares drive impact, and how to align social strategy with retail goals. She also shares insights on organic versus paid social and evolving platform metrics.
In this episode of The Digital Deep Dive, Aaron Conant chats with Dan Brownsher, Founder, Executive Chairman, and CSO at Channel Key, about the future of omnichannel commerce. Dan discusses why consumers are driving marketplace expansion, how brands should manage assortment and media across channels, and what agentic commerce and AI-powered discovery mean for search, trust, and buying behavior.
