Over 40% of a data center’s energy is spent on cooling. That’s why BWG’s Sustainable Enterprise Technology Council is on a mission alongside World Wide Technology to target cooling practices in the tech space.

In today’s episode of The Digital Deep Dive, Aaron Conant welcomes Rohan Shah, Co-founder and CRO of Extend, to talk about innovative methods to increase profits. Rohan shares how brands should consider bottom-line growth, the benefits of extended warranties and protection plans, and strategies for building customer relationships.

As companies look to optimize their approach in a digital-first world, many have shifted over to the cloud. Because of the cloud, they can access critical data, increase collaboration and efficiency, and improve their digital infrastructure. However, the many benefits of the cloud come with a fair share of challenges, particularly in the security realm. What tools can your company use to ensure data security in the cloud?

In this episode of The Digital Deep Dive, Aaron Conant talks with James Thomson, the Managing Partner at Equity Value Advisors, about the current Amazon aggregator market. James explains the requirements and challenges of the aggregator business model, strategies for optimizing your investment portfolio, and how to drive growth in acquired companies.

Digital transformation is changing the way businesses collect data. Yet, many still find that they have unorganized and scattered data. This is because they lack the appropriate technology necessary to leverage this transformation and drive business outcomes.

In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Garret Caudle, Founder and CEO of Influent, to talk about leveraging LinkedIn into your content marketing strategy. Garret shares how brands can use LinkedIn to generate leads and awareness, the importance of influencer relationships in B2B marketing, and how to implement an innovative content strategy for brand awareness. 

When the pandemic hit, Amazon brands across categories saw a huge drop in sales. The following year, sales skyrocketed as the world adjusted and people rapidly embraced online shopping. Now, brands in the fashion and apparel categories are seeing conversion rates go up by 29% compared to the previous year. However, there are still common challenges restricting apparel brands from reaching their full potential.

Tune in to this episode of The Digital Deep Dive as Aaron Conant talks with Todd Hassenfelt, the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, about leveraging the capabilities of the digital shelf. Todd explains the major differences between the digital shelf and brick-and-mortar stores, how the digital shelf impacts offline stores, and strategies brands can use to leverage both online and in-store selling.

Climate change is already showing its impact across the globe, with extreme weather patterns and rising waters posing risks to people, animals, and all other life forms. And these dangers are only increasing in pace and scope. By 2026, climate-related weather events are expected to cost businesses 1.3 trillion dollars.

In this episode of The Digital Deep Dive, Aaron Conant sits down with Charlie Ninegar, Vice President of Sales at Nixon, to talk about multi-channel strategies for your brand. Charlie discusses what brands should consider when using multiple channels, the importance of a holistic brand marketing strategy, and how to launch a new brand.