When the pandemic hit, Amazon brands across categories saw a huge drop in sales. The following year, sales skyrocketed as the world adjusted and people rapidly embraced online shopping. Now, brands in the fashion and apparel categories are seeing conversion rates go up by 29% compared to the previous year. However, there are still common challenges restricting apparel brands from reaching their full potential.

Tune in to this episode of The Digital Deep Dive as Aaron Conant talks with Todd Hassenfelt, the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, about leveraging the capabilities of the digital shelf. Todd explains the major differences between the digital shelf and brick-and-mortar stores, how the digital shelf impacts offline stores, and strategies brands can use to leverage both online and in-store selling.

Climate change is already showing its impact across the globe, with extreme weather patterns and rising waters posing risks to people, animals, and all other life forms. And these dangers are only increasing in pace and scope. By 2026, climate-related weather events are expected to cost businesses 1.3 trillion dollars.

In this episode of The Digital Deep Dive, Aaron Conant sits down with Charlie Ninegar, Vice President of Sales at Nixon, to talk about multi-channel strategies for your brand. Charlie discusses what brands should consider when using multiple channels, the importance of a holistic brand marketing strategy, and how to launch a new brand.

There are many factors to consider when partnering with a new client or brand. Is the partnership aligned with your organization's best interests? How can you evaluate the best partnership? In what ways can you demonstrate your expertise using tangible data?

In today’s episode of The Digital Deep Dive, Aaron Conant joins Todd Hassenfelt, the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, to discuss the best methods for choosing data sharing options. Todd shares his tips for analyzing data sources, the importance of communication in data analytics, and how to optimize the customer experience.

For most brands on Amazon, there are a few well-known times throughout the year when traffic spikes and sales soar. From Prime Day to holiday promotional events, these peak seasons can be critical to a brand’s long-term success. But, high increases in traffic and sales can also take their toll, leaving brands with out-of-stock products and overextended advertising budgets. 

In today’s episode of The Digital Deep Dive, Aaron Conant talks with James Thomson, former Chief Strategy Officer at Buy Box Experts, to discuss developing an eCommerce strategy to outperform your competitors. James shares how DTC brands can maximize their fulfillment centers to compete with Amazon Prime sellers, the challenge of using Buy with Prime, and how to optimize shipping to your consumers.

In today’s episode of The Digital Deep Dive, join Aaron Conant as he talks with Corey Apirian, CEO of Davinci Micro Fulfillment, about adopting micro fulfillment services to meet customer demands. Corey explains how eCommerce fulfillment has evolved, how brands can adopt sustainable practices, and what brands should consider when utilizing Fulfillment by Amazon (FBA).

The supply chain industry is constantly evolving to meet the fast-paced consumer demands for fulfillment, shipping, and delivery. Third-party logistics companies (3PLs) are not always equipped to handle these demands, and many brands lose profit due to inconsistencies in their distribution networks.