In this episode of The Digital Deep Dive, Aaron Conant sits down with JD Sass, Co-founder and CEO of Axiom Return Solutions, to discuss how brands can turn returns into a profitability lever. JD breaks down why disposal costs more than brands realize, how to recover value from returned inventory, and what data reveals about return behavior. He also touches on claim recovery strategies and optimizing listings to reduce returns.
In this episode of The Digital Deep Dive, Aaron Conant chats with Wesley Wilson, Head of the US and Canada for The Consumer Goods Forum, and Justin Honaman, Global Head of Worldwide Retail, Restaurants, and Consumer Goods Business Development at Amazon Web Services. They focus on agentic AI and the data challenges shaping retail and consumer goods. Wesley and Justin discuss data readiness, AI governance, talent gaps, and touch on personalization, search, and what comes next for AI adoption.
In this episode of The Digital Deep Dive, Aaron Conant sits down with Gautam Kanumuru, Co-founder and CEO of Yogi, to discuss how Amazon’s evolving review system is reshaping consumer behavior and brand strategy. Gautam explores the shift to variation-level reviews, the impact on shopper trust, and the growing need for accurate data. He also touches on AI-driven shopping tools and the increasing importance of product quality in a more transparent marketplace.
In this episode of The Digital Deep Dive, Chad Franzen of Rise25 talks with Aaron Conant, Co-founder and Chief Digital Strategist at BWG Connect, about how AI is reshaping eCommerce and digital marketing strategy. Aaron shares insights on the rise of AEO and GEO, the growing role of personalization, and the challenges of AI adoption. He also explores content evolution, data readiness, and why constant testing and learning are critical for staying competitive.
In this episode of The Digital Deep Dive, Aaron Conant talks with Jessyca Dewey, Founder of The Y Collective, to discuss getting social media KPIs right. Jessyca covers why follower growth is outdated, how engagement signals like saves and shares drive impact, and how to align social strategy with retail goals. She also shares insights on organic versus paid social and evolving platform metrics.
In this episode of The Digital Deep Dive, Aaron Conant chats with Dan Brownsher, Founder, Executive Chairman, and CSO at Channel Key, about the future of omnichannel commerce. Dan discusses why consumers are driving marketplace expansion, how brands should manage assortment and media across channels, and what agentic commerce and AI-powered discovery mean for search, trust, and buying behavior.
In this episode of The Digital Deep Dive, Aaron Conant chats with Max Sinclair, Founder and CEO of Azoma, about the rise of agentic commerce and its implications for brands. Max shares how AI agents influence purchasing decisions, what companies must do to stay visible in AI search, and why fast organizational adoption will define the winners in 2026.
In this episode of The Digital Deep Dive, Aaron Conant talks with Chris Perry, Co-founder and Chief Learning Officer at firstmovr, about how AI is reshaping work and careers. Chris discusses the hype of AI, practical first steps for adoption, and how professionals can reskill to stay indispensable.
In this episode of The Digital Deep Dive, Aaron Conant talks with Corey Apirian, CEO of Davinci Micro Fulfillment, about how fulfillment strategy is reshaping eCommerce growth. Corey shares why inventory proximity drives conversion, how Amazon and TikTok are changing delivery expectations, and what brands must prioritize in 2026 to stay competitive across channels.
In this episode of The Digital Deep Dive, Aaron Conant sits down with Danny Silverman, Executive Vice President of Digital Commerce at Market Performance Group, to discuss navigating AI-driven commerce. Danny explores contextual content’s rise, the need to focus on profitable hero items, and how shifting 1P and 3P dynamics impact brand strategy.
