Lucas Tieleman explains how LLM-powered search is changing eCommerce product catalogs. Learn how structured data, richer attributes, optimized feeds, and AI-generated content can help brands improve product discoverability, match natural-language searches, and create more relevant shopping experiences that drive conversion.

Jonny Waite explains why brands need a Reddit marketing strategy to build trust, influence consumer decisions, and improve visibility across search and AI-driven discovery. Learn how authentic community engagement, Reddit advertising, and long-term participation can create lasting brand value and incremental growth.

Discover how a holistic digital shelf strategy helps brands connect pricing, content, reviews, availability, and search performance. Learn how to prioritize high-value retailers, automate monitoring, turn customer feedback into actionable insights, and prepare for AI-powered shopping while improving conversion, profitability, and long-term eCommerce growth.

Discover the five C's of agentic commerce and learn how brands can optimize product data, strengthen citations, add richer context, improve AI-powered product discovery, and connect visibility efforts to measurable customer acquisition, conversions, and long-term eCommerce growth.

In this episode of The Digital Deep Dive, Aaron Conant talks with Christian Rich, Founding US Sales Lead at Azoma, about Amazon’s new 75-character title limit and the rise of AI-assisted shopping. Christian explores cleaner titles, structured item highlights, and prompt-ready product content. He also examines Alexa-driven discovery and the connection between retailer pages and ChatGPT visibility.

In this episode of The Digital Deep Dive, Aaron Conant talks with Kevin Williams, Founder and CEO of Ascend AI Labs, about why AI strategy starts in the C-suite, not in the cloud. Kevin shares how leadership maturity, AI manifestos, and connected workflows shape adoption. He also touches on agentic automation, implementation costs, cybersecurity risks, and why context makes AI tools more valuable.

In this episode of The Digital Deep Dive, Aaron Conant talks with Megan Harmon, Co-founder and Managing Partner of ThornCrest, about brand protection in the age of TikTok. Megan shares how brands can update warranty policies, track MAP compliance, and strengthen reseller agreements. She also touches on social commerce, counterfeits, stolen shipments, and profitability.

In this episode of The Digital Deep Dive, Aaron Conant and Nicole Reich, Chief Growth Officer at Blue Wheel, discuss why fragmentation is reshaping digital commerce.

In this episode of The Digital Deep Dive, Aaron Conant chats with Jonny Waite, Co-founder and CEO of RECHO, about why Reddit has become essential for brand visibility. Jonny shares how LLMs are accelerating Reddit’s influence, why brands should assess sentiment before acting, and how paid and organic Reddit strategies differ. He also touches on budget ownership, PR, SEO, and future-proofing AI visibility.

In this episode of The Digital Deep Dive, Chad Franzen of Rise25 sits down with Aaron Conant, Co-founder and Chief Digital Strategist at BWG Connect, to discuss why brands must adapt to AI-driven shopping. Aaron covers agentic commerce, optimizing product content for AI, and leveraging emerging platforms like TikTok and Reddit. He also touches on human oversight in AI content creation and strategic networking for modern brand success.