Tune in to this episode of The Digital Deep Dive as Aaron Conant talks with Todd Hassenfelt, the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, about leveraging the capabilities of the digital shelf. Todd explains the major differences between the digital shelf and brick-and-mortar stores, how the digital shelf impacts offline stores, and strategies brands can use to leverage both online and in-store selling.
In this episode of The Digital Deep Dive, Aaron Conant sits down with Charlie Ninegar, Vice President of Sales at Nixon, to talk about multi-channel strategies for your brand. Charlie discusses what brands should consider when using multiple channels, the importance of a holistic brand marketing strategy, and how to launch a new brand.
In today’s episode of The Digital Deep Dive, Aaron Conant joins Todd Hassenfelt, the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, to discuss the best methods for choosing data sharing options. Todd shares his tips for analyzing data sources, the importance of communication in data analytics, and how to optimize the customer experience.
In today’s episode of The Digital Deep Dive, Aaron Conant talks with James Thomson, former Chief Strategy Officer at Buy Box Experts, to discuss developing an eCommerce strategy to outperform your competitors. James shares how DTC brands can maximize their fulfillment centers to compete with Amazon Prime sellers, the challenge of using Buy with Prime, and how to optimize shipping to your consumers.
