Tim Wilson is the Chief Revenue Officer at ProductWind, which offers influencer-as-a-service products to help brands win online. He’s an experienced sales and business development professional focused on helping the world’s largest advertisers understand how eCommerce and digital marketing impact their brands. Before ProductWind, Tim was an Affiliate Partner at Pattern, guiding partnerships and driving global eCommerce sales for brands.
Navigating eCommerce conferences can be a frustrating experience. While networking opportunities are abundant, many presentations fail to provide authentic, actionable insights, leaving attendees wondering if these events are worth the investment. How can professionals maximize their time at these gatherings and extract real value beyond surface-level discussions?
Digital commerce expert Tim Wilson believes in building strong relationships and strategically leveraging AI-driven tools. He suggests that professionals should focus on unstructured networking opportunities, such as impromptu meetups and informal discussions, rather than relying on scripted presentations. Additionally, he emphasizes the importance of training retail algorithms well in advance of major sales events to ensure optimal product visibility.
In this episode of The Digital Deep Dive, Tim Wilson, the Chief Revenue Officer at ProductWind, joins Aaron Conant to discuss maximizing networking opportunities in the eCommerce space. Tim shares product launch strategies, the importance of data security in AI, and how the financial landscape will impact eCommerce brands in the future.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Prospering on Amazon can be arduous, especially when programs, strategies, and platforms constantly change.
Fortunately, companies like ProductWind have been testing and learning to figure out the secret sauce to succeed on Amazon. Their findings? Influencer advertising might just be the way to go.
In sharpening its approach to influencer advertising, ProductWind has mastered its strategy to help other brands train Amazon’s algorithm and drive KPIs. So what’s the formula behind influencer advertising, and why is it so lucrative?
Influencer advertising has become an increasingly popular technique to drive consumers to specific brands or products. But influencers create more than just testimonials for your brand — they craft keyword-driven content and help drive traffic, sales, ratings, and reviews.
Influencer advertising benefits your brand on multiple platforms. For example, on Amazon, influencers subliminally send signals to the platform through external traffic generated by their efforts. Over time, influencer-based traffic helps train the Amazon algorithm to love your product.
For ProductWind, influencer success isn’t measured by likes or followers. “For most companies, when you say ‘influencers’ or ‘influencer marketing,’ their mind goes to some form of public relations and talking about likes and comments,” CRO Tim Wilson explains, “That’s not what we do…if we have a choice to optimize a campaign towards driving eCommerce metrics and KPIs…that’s the path we go down.”
Influencer advertising success isn’t dependent on how many “likes” your brand gets on socials. It’s about driving metrics that are connected to sales — you can see the whole journey from influencer to Amazon to brand revenue.
Another common concern brands have is how to vet influencers. To reiterate, you shouldn’t choose your influencer partnerships based on their following. You should look for people who cater to your audience’s demographics, develop beautiful content, and drive traffic, click-through rates, and sales.
“We're looking at to what degree this person [helps] drive each one of these KPIs that you need to be successful,” Tim says. “Then we assemble a team of people with the idea that there's no one influencer who can do all these things — it takes a village.”
Like many other brands, Bose was finding it difficult to win on Amazon due to program changes and expenses. However, their partnership with ProductWind helped them use influencer advertising to get back on track, launch products quickly, and take hold of Amazon’s algorithm.
Described as “an insurance policy for product launches,” ProductWind helped Bose find the right influencers and create campaigns that drove traffic to its products. Todd Weagant, Bose’s Global Head of Sales for Amazon, has high praise for his experience. “As soon as the campaign launched,” he says, “we could see traffic going up. We could see all of our standard metrics going up. And there was nothing else to attribute it to, except for the ProductWind activity.”
There are plenty of aspects on Amazon’s platform that are out of a brand’s control. But companies like ProductWind help you train the algorithm to your brand’s advantage. ProductWind offers transparency, influencer advertising insight, and strategies to help you succeed on Amazon — and beyond.
