Calvin Lammers is the Senior Vice President of eCommerce at TRUFF, a truffle-infused condiment brand. He has a strong background in the world of eCommerce management, planning, and digital marketing. Calvin has held leadership roles at Health-Ade Kombucha, Spindrift Beverage Co, Inc., Bai Brands, and KIND. He was recognized in both 2018 and 2019 by Shopper Marketing Magazine in its list of Who's Who in E-Commerce as s retail executive who is making notable contributions in the area of eCommerce.
How can you successfully transition your product from the digital space to physical shelves in retail stores? Is it possible to track performance and maintain or enhance your targeting capabilities?
When transitioning from digital to physical, it is important to diversify where you place your ads. An approach of constantly testing and learning can help your brand survive in various markets. Paying attention to data and sales attribution can help your brand increase community engagement and maintain consumer retention. Listen to Calvin Lammers in this episode to hear his insights on shifting from a digitally native retail brand to a physical retail brand.
In this episode of The Digital Deep Dive, Aaron Conant sits down with Calvin Lammers, Senior Vice President of eCommerce at TRUFF, to discuss digitally native brands making the shift to a physical retail store. Calvin talks about the importance of targeting consumer shopping destinations, why diversifying your ad engagement can lead to higher consumer retention, and choosing your retail partners based on research and brand opportunity.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Tim Zawislack is the Chief Operating Officer at Dey’s End Consulting, LLC, a full-service certified Shopify Plus Partner focused on eCommerce and marketing challenges. It offers an analytics suite that provides a one-stop-shop for all of your e-commerce analytics.
Tim has led various eCommerce and omnichannel teams — from startups to Fortune 100 companies — including Jimmy Jazz, Delta Galil Industries, The Estée Lauder Companies Inc., Brooks Brothers, and Luxottica Group. With his extensive background in the eCommerce and digital marketing space in senior-level executive positions, Tim is also an Advisory Board Member for BWG Strategy.
How can you focus on building your direct-to-consumer presence and not take away from your valuable time? Is it possible to measure performance engagement across eCommerce platforms?
Tim Zawislack says that understanding the metrics and connecting with your creative and marketing team can eliminate disparate groups and cultivate a remarkable product. By optimizing how you recognize click-through rates, performance reviews, and data, you can target and connect with consumers through SMS and email messaging. But data isn’t everything. Relating with your consumers through holistic communication on the value of your brand is crucial. Once you articulate that to your consumer, they become enthusiastic about your brand.
In this episode of The Digital Deep Dive, Aaron Conant sits down with Tim Zawislack, Chief Operating Officer at Dey’s End Consulting, LLC, to talk about implementing and accomplishing robust SMS marketing techniques through holistic conversations. Tim shares his strategies for approaching and cultivating a creative online customer experience, actionable steps to level up your social media presence, and elevating your product through traditional marketing techniques.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Rick Watson is the Founder and CEO of RMW Commerce Consulting, where his work is centered around supporting investors and management teams. He has over 20 years of experience as a technology entrepreneur and operator exclusively in the eCommerce industry. He has worked with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.
He graduated from Vanderbilt University with a major in electrical engineering and a minor in computer science. Rick is the host of The Watson Weekly podcast, where he speaks with experts in the retail space. He has also been a featured speaker on Bloomberg Surveillance, Bloomberg West, NRF Shop.org, ECommerce Europe, and ETail West.
Is it in your company’s best interest to introduce your brand into a crossborder marketplace or to enter into a headless platform? If you’re looking for a better way to navigate a headless eCommerce space, Rick Watson is here to share his expert strategies for navigating the back-end architecture and strategies that contribute to the success of your brand.
With years of experience in the eCommerce industry, Rick knows that at the end of the day, the consumer experience is what matters most. For brands, consumer acquisition should be at the top of the list. Rick suggests that brands keep things fresh, interesting, and new to keep hold of consumers in today’s fast-paced marketplace. How? By entering into a crossborder marketplace, brands can make it convenient for the consumer to find their products on various platforms.
On this episode of The Digital Deep Dive, Aaron Conant sits down with Rick Watson, CEO and Founder of RMW Commerce Consulting, to discuss how best to optimize the headless eCommerce marketplace for your brand. Rick talks about how to avoid pitfalls in the eCommerce ecosystem, how crossborder platforms can increase your revenue and brand reach, and why understanding data is crucial for the success of any brand.
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, start-up to Fortune -100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights & actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Michael Zakkour is the Founder and Managing Director of 5 New Digital, a digital and retail consultancy focused on helping startups to Fortune 100 brands develop successful eCommerce and digital commerce strategies and shape their retail and consumer pathways. They work with companies in North America, Europe, and Asia and navigate growth opportunities through innovative solutions that drive revenue in their domestic and international operations.
As an acclaimed and sought-after professional speaker and lecturer, Michael is a regular guest on the BBC, CNN, NPR, and NBC. He has appeared in The Wall Street Journal, FORBES, WWD, MSNBC, NYSE TV, and countless other print, digital, web, and broadcast outlets. He is also an author, entrepreneur, and investor with more than 20 years of experience building successful businesses.
As digital marketplaces continue to expand, how can your brand prepare to engage with consumers on the next level? Consumers are demanding personalized experiences, which drives the need for brands to offer elite eCommerce shopping experiences. What if you could use practical applications of digital tools and technologies to build a luxury experience?
According to Michael Zakkour, there’s an opportunity for individual brands and large organizations to make the leap into the metaverse and use digital tools to become leaders. Innovative tools and the fusion between eCommerce and virtual space produces the perfect foundation for brands to associate themselves with these environments. Building a brand in this environment means giving consumers a new and elevated experience with how they shop, entertain, and consume information. How can you boost your brand performance across these emerging digital worlds? Today, Michael is here to share his advice and insights on the digital space.
In this episode of The Digital Deep Dive podcast, Aaron Conant sits down with Michael Zakkour, Founder and Managing Director of 5 New Digital, to talk about how brands are interacting with the metaverse and associating with NFTs (non-fungible tokens). Michael discusses the monetization and consumption of brands in the digital space, how brands and retailers are engaging and using NFTs, and rapidly growing your brand in the metaverse by educating consumers on the value of your brand.
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, start-up to Fortune -100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights & actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Michael Zakkour is the Founder and Managing Director of 5 New Digital, a digital and retail consultancy focused on helping startups to Fortune 100 brands develop successful eCommerce and digital commerce strategies and shape their retail and consumer pathways. They work with companies in North America, Europe, and Asia and navigate growth opportunities through innovative solutions that drive revenue in their domestic and international operations.
As an acclaimed and sought-after professional speaker and lecturer, Michael is a regular guest on the BBC, CNN, NPR, and NBC. He has appeared in The Wall Street Journal, FORBES, WWD, MSNBC, NYSE TV, and countless other print, digital, web, and broadcast outlets. He is also an author, entrepreneur, and investor with more than 20 years of experience building successful businesses.
How can businesses take advantage of the current opportunities presented by the digital age and adapt to the changing business landscape? If you are a company that wants to thrive in this challenging environment, you will want to discover new strategies that help keep you in step with all the developments at your doorstep.
As an investor, consultant, author, and entrepreneur, Michael Zakkour has valuable insights into how companies can thrive in the changing digital landscape. Building brand loyalty and increasing customer value mean implementing business strategies that leverage the digital landscape. Do you know if you should use a unified commerce versus an omnichannel strategy? There is a lot to consider. You can decrease customer acquisition costs while increasing the consumers’ lifetime value with the right strategy. Whether you're running a small business or managing a large company, Michael's expertise will help grow your business.
In this episode of The Digital Deep Dive podcast, Aaron Conant interviews Michael Zakkour, Founder and Managing Director of 5 New Digital, about how companies can thrive in a world where the digital age continuously shapes consumer behavior and demands. They talk about the approaches brands can use to adapt and boost revenue through a robust unified digital commerce approach, ways to decrease customer acquisition costs, how the retail renaissance affects brand strategies, and much more.
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, start-up to Fortune -100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights & actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.
