September 17, 2020 | 3:00 PM – 4:00 PM EST
Alibaba Group, in partnership with BWG invites you to attend its webinar series featuring Tmall-Global.
Alibaba’s event will focus on helping companies build, launch, and develop e-Commerce strategies to expanding your businesses reach.
Rising consumer spending power and enthusiasm for online shopping are driving businesses to tap into China. With 800 million+ monthly mobile active users in the ecosystem, Alibaba Group's cross-border B2C platform, Tmall Global, is building the future infrastructure of cross-border commerce to help merchants, brands and small businesses in the United States to reach and engage with Chinese consumers.
Join us at this webinar to understand the retail landscape and opportunities in China, and how to enter and succeed in the market through China's largest B2C cross-border e-commerce platform, Tmall Global.
| This event is co-hosted by BWG Connect, Alibaba Group and Tmall Global . Alibaba’s Tmall Global is China’s largest cross-border e-commerce platform with 800+ million consumers from across Alibaba’s platforms. Cross-border sales are on track to hit $184 million by 2021 and demand for imported goods is a key growth driver in China. China is the world's largest e-commerce market. According to the International Trade Association, online retail transactions totaled approximately $2.1 trillion. |
 |
Head of Integrated Marketing, North America at Alibaba Group
Rachel joined Alibaba in year 2010, she was responsible for marketing and strategic partnership development for international markets at Alibaba.com. In year 2014, she focused on international government relations at Alibaba Group Public Affairs. In year 2017, she focused on globalization strategic development across business units among Alibaba eco-system, especially for European markets, at Alibaba Globalization Business in headquarter. She now is responsible for strategic partnerships & integrated marketing for North America markets at group level.
Head of Tmall Global & Kaola - the Americas
Tony Shan joined Alibaba Group in 2017 and now serves as the Head of the Americas region for Alibaba Group’s cross-border B2C platforms, Tmall Global & Kaola. He leads a team of category experts in North America working with brands, retailers and SMEs to sell into the growing Chinese market. Prior to his work with ecommerce in China, Tony was the Merchandising and Marketing Lead for the apparel & footwear business at an Amazon subsidiary that operated U.S. ecommerce sites such as Diapers.com and Soap.com. He also gained global retail expertise working at luxury fashion brand, Coach, in global merchandising and planning. He is currently based in Alibaba’s New York office in Manhattan.
Strategic Partnership and Integrated Marketing for Canada at Alibaba Globalization Business
Joined Alibaba in 2016, now based in Vancouver as lead of Alibaba Global Business in Canada, responsible for the strategic planning and implementation of the globalization of the Alibaba Group ecosystem in Canada.
Co-Founder at BWG Connect
Aaron Conant is Co-Founder and Managing Director of BWG Connect, a networking and knowledge sharing group used by thousands of brands to collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1600 brands a year and hosting over 150 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
