Udayan Bose is the Founder and CEO of NetElixir, a digital marketing agency designed to help the growth of eCommerce businesses, B2B companies, and retail brands through strategic solutions and an AI-powered platform. Udayan is also the Co-founder of The Udaan Trust, a nonprofit foundation of NetElixir that supports underprivileged young women in India to pursue their education goals and build successful careers.

Here’s a glimpse of what you’ll learn:

• [1:55] Udayan Bose talks about NetElixir’s 21-year history and its shift to an AI-first agency
• [4:35] How generative AI creates measurable business value and its difference from earlier forms of AI
• [6:40] The role of predictive analytics and machine learning in engaging high-value customers
• [11:50] Building trust in AI through privacy, security, and proprietary systems
• [18:34] The exponential growth of applied AI and its potential across various industries
• [23:10] Key considerations for choosing agencies and investing in future-driven strategies
• [29:45] The long-term vision for human-AI collaboration and its impact on marketing

In this episode…

AI is transforming the way businesses operate, but the question remains: How can AI create measurable value instead of being just another buzzword? As industries experiment with generative tools, the stakes are high for brands trying to keep up with rapid technological shifts. What does it take to integrate AI responsibly to drive growth and innovation?

Digital marketer and AI researcher Udayan Bose says companies must rethink how AI fits into core strategies rather than treating it as an add-on. They can leverage machine learning and generative models to identify high-value customers, streamline complex workflows, and uncover new opportunities for revenue growth. The advantage comes from reinvesting efficiency gains into new roles, experimentation, and innovation. When paired with a human-centered, responsible approach, AI can reshape industries.

In this episode of The Digital Deep Dive, Aaron Conant sits down with Udayan Bose, Founder and CEO of NetElixir, to discuss unlocking business value with generative AI. Udayan talks about the disruptive potential of applied AI, why responsible adoption balances efficiency with human innovation, and how to select agencies and invest in future-proof strategies.

Resources mentioned in this episode:

• Aaron Conant on LinkedIn
• BWG Connect
• Udayan Bose on LinkedIn
• NetElixir 

Quotable Moments:

• “We are really going through a massive transformation, from performance marketing agency to AI-first digital agency.”
• “Generative AI essentially took the entire AI concept into a different level altogether, by horizontalizing everything.”
• “We said, do we really need 43 tasks, or can we achieve output with fewer?”
• “In the last two or three months, we were able to get a 30% time-saving.”
• “Humans plus AI will always beat out just humans, because many tasks can be done faster.”

Action Steps:

1. Embrace AI as a core business strategy: Treating AI as central — not supplemental — helps unlock efficiency, scalability, and innovation across operations. Organizations that do this can stay competitive and future-ready as the technology evolves.
2. Quantify AI’s business impact: Establishing clear ROI metrics ensures AI investments deliver measurable value beyond hype. This accountability helps leaders secure buy-in and allocate resources strategically.
3. Reinvent workflows with AI-driven optimization: Breaking down and rethinking processes allows teams to streamline operations while maintaining quality. Even small workflow changes can save significant time and cost.
4. Balance efficiency with responsible workforce development: Instead of reducing headcount, channel AI-driven gains into new roles and innovation. This approach sustains morale and builds long-term organizational resilience.
5. Prioritize privacy and security in AI adoption: Implementing safeguards like proprietary data layers protects customer trust. Responsible data practices also ensure compliance with regulations and reinforce brand reputation.

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.