Danny Silverman is the Founder and Digital Strategy and Growth Consultant at Silverstream Strategic Consulting. As a digital commerce executive, he has over two decades of experience in eCommerce, marketing, and general management consulting. Throughout his career, Danny has scaled a digital commerce agency 10x in three years, led marketing efforts for a global SaaS platform, and navigated Amazon’s landscape since 2006.

Here’s a glimpse of what you’ll learn:

• [1:24] Danny Silverman shares his career journey in e-commerce from Johnson & Johnson to consulting
• [2:58] Why Flywheel Digital created a conflict agency structure to manage brand exclusivity
• [5:03] How Danny uses AI tools like ChatGPT to boost personal productivity and idea development
• [12:02] Strategies for creating custom, persona-driven GPTs
• [20:14] Leveraging AI to simulate expert critiques and reiterate content
• [25:36] Danny’s perspective on agentic shopping and how AI could disrupt Amazon’s dominance

In this episode…

Professionals often feel overwhelmed by the pace of innovation, especially when it comes to AI. While many know AI can save time and boost productivity, most still struggle with using it effectively in their daily business or personal workflows. How can you leverage AI tools to enhance creativity, decision-making, and strategic decisions?

Digital strategist and eCommerce consultant Danny Silverman uses AI to challenge ideas, simulate expert feedback, and train personalized GPTs. He recommends organizing work by using separate chats, uploading materials to provide context, and clearly defining prompts. Danny also warns against AI hallucination and encourages users to always validate outputs, maintaining that AI should be a collaborator, not a crutch.

Join Aaron Conant in this episode of The Digital Deep Dive as he welcomes Danny Silverman, Founder and Digital Strategy and Growth Consultant at Silverstream Strategic Consulting, back to discuss how professionals can maximize AI’s potential. Danny explains how to structure prompt interactions, how to build personal assistants, and the future of agentic AI. 

Resources mentioned in this episode:

• Aaron Conant on LinkedIn
• BWG Connect
• Danny Silverman: LinkedIn | Email
• Silverstream Strategic Consulting

Quotable Moments:

• "How do you use AI to give yourself superpowers? That’s what I would love to focus on."
• "Every time you have a new idea, hit the compose button and start a new chat."
• "Always proofread, go through line by line, and make it your own when it’s done."
• "You can give it a persona. You can say you are a top-notch… CMO of the largest marketing company.”
• "What am I not thinking of? What’s the part that isn’t right? Challenge it back."

Action Steps:

1. Start a new chat for each AI project: Keeping topics separated in ChatGPT helps maintain context and continuity for better results. It also allows you to revisit and iterate on specific ideas without confusion or content crossover.
2. Write clear and specific prompts: AI tools respond best when given detailed inputs, including tone, structure, and desired output. Precise prompts lead to more relevant, actionable, and tailored responses.
3. Upload materials for context: Providing AI with your presentations, transcripts, or resumes enables more personalized and accurate outputs. This ensures the tool reflects your voice, goals, and style.
4. Challenge AI with counter-questions: Asking, “What am I not thinking of?” or “What’s missing?” improves quality by uncovering blind spots. It forces the AI to act as a thought partner, not just a generator.
5. Customize AI personas to simulate expert feedback: Assigning roles like “CMO” or “board member” helps you prepare for meetings, presentations, or critiques. This role-playing boosts confidence and simulates real-world scenarios.

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.