Winning Q4 on Amazon: 2026 Strategies That Build Demand Before Peak Season
Sep 9, 2026 1:30 PM - 2:30 PM EST
Winning Q4 starts long before shoppers begin buying. As competition intensifies around Prime Big Deal Days, Black Friday, and Cyber Monday, many brands continue to rely heavily on Sponsored Ads while waiting until peak season to scale budgets. At the same time, AI-powered shopping experiences, evolving shopper behavior, and rising media costs are changing what it takes to drive profitable holiday growth.
In this webinar, we'll explore how leading brands are approaching Q4 differently by building demand before peak shopping events arrive. We'll examine what Prime Day 2026 revealed about consumer behavior, why DSP has become an essential component of holiday planning, and how Amazon Marketing Cloud (AMC) can help brands identify, build, and activate audiences throughout the customer journey. You'll also learn how Sponsored Ads, DSP, AI-ready product content, and measurement strategies work together to create a more efficient and profitable Q4 media strategy.
BWG Connect & Blue Wheel invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.
As always, there will be no sales pitch and all attendees are welcome to listen and learn.
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.
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Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Client Services Director, Marketplace at Blue Wheel
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Client Services Director, Marketplace at Blue Wheel
