Winning AI Discovery on Walmart

Aug 4, 2026 1:30 PM - 2:30 PM EST

Here's what we talked about

Engineering AI Confidence Signals — how taxonomy, OmniSpec, reviews, and structured attributes work together to build AI trust in your catalog
Why AI Optimization Never Ends — moving from "optimize once" SEO thinking to continuous signal management as Walmart, Sparky, and LLMs evolve
Rich Media is the New Frontier — why imagery, FAQs, comparison charts, and video have become the highest-leverage AI assets on Walmart
AI Reads Your Entire Catalog, Not Just SKUs — how inconsistency and conflicting claims across your catalog quietly hurt even your best-performing products
Live AI-Readiness Scorecard — a real PDP audit comparing bad, average, and great listings side by side

Event Partners

SellCord

SellCord is a full-service agency that provides assistance on everything from onboarding and PPC to full-service account management.

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Guest Speaker

Jason Magee LinkedIn

Chief Revenue Officer at Sellcord

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Event Moderator

Jason Magee LinkedIn

Chief Revenue Officer at Sellcord

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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