AI search is reshaping how brands are discovered, but many sites are effectively invisible to large language models. This session breaks down why strong rankings, solid content, and modern stacks still fail to translate into AI visibility, and what practical changes leaders should prioritize to improve how their sites are interpreted, trusted, and cited by LLMs.

BWG Connect & Coalition Technologies invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.

As always, there will be no sales pitch and all attendees are welcome to listen and learn.

• AI models struggle to interpret your site even when traditional SEO fundamentals are in place
  • Why LLMs fail to understand structure, intent, and authority signals
• Ranking well no longer guarantees inclusion in AI-generated answers
  • How citation logic differs from classic search visibility
• Trust signals that matter to humans often fail to register with LLMs
  • Where authority, consistency, and entity clarity break down
• Modern tech stacks can quietly block LLM access and comprehension
  • How CMS choices, rendering methods, and performance tradeoffs affect AI visibility
• Strong content still misses if it is not formatted for machine reasoning
  • The structural patterns LLMs rely on when selecting sources