Privacy regulations are tightening, litigation is rising, and marketing teams are still expected to deliver personalized, high-performing campaigns. But too often, legal and marketing are misaligned on how to move forward which ends up slowing down execution, increasing risk, and leaving value on the table.

This session is built for teams that want to close that gap. You’ll learn how leading brands are shifting from collecting every possible data point to earning consent through transparency and trust. We’ll break down what today’s legal landscape really means for marketers, where breakdowns happen, and how to build internal systems that support smarter, faster, and safer execution.

BWG Connect, Philly Marketing Labs & Ketch invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.

As always, there will be no sales pitch and all attendees are welcome to listen and learn.

• How Privacy Laws Are Evolving and Becoming More Litigious
  • Learn how new regulations are moving from passive oversight to active enforcement, and why that shift demands tighter coordination between legal and marketing teams.
  • See how privacy missteps, often small at first, can quickly escalate into public issues when internal silos delay response or dilute accountability.
• Moving from “Collect All the Data” to “Earn the Right to Use It”
  • See how teams are moving away from indiscriminate data capture and earning consent through transparency, clear value, and better user control.
  • Learn how brands are replacing default banners with privacy design choices that improve customer trust and still drive performance.
• Why Internal Education Is Key to Building Risk Tolerance and Cross-Functional Momentum
  • Understand why marketing teams need more than surface-level privacy awareness, and how deeper education accelerates decisions and reduces back-and-forth.
  • Learn how companies are breaking down legal-marketing silos to move faster, reduce risk, and align compliance with business outcomes.
• Thinking Beyond Checkboxes and Banners
  • Discover how leading brands are embedding privacy into UX and marketing workflows instead of treating it as a last-minute overlay.
  • See how thoughtful privacy design is helping teams meet compliance standards while supporting clean, high-performing customer journeys.
• Cautionary Tales: When Privacy Missteps Became Marketing Problems
  • Hear real examples of how minor compliance gaps turned into public-facing issues—and what could have prevented them with earlier alignment.
  • Learn the common failure points in legal and marketing coordination, and how teams are building better systems to catch problems before they escalate.