Where to Invest for Growth Across DTC, Amazon, and Retail

VIP Dinner - New York City, NY

Apr 15, 2026 6:00 PM8:30 PM EST

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Here's what we talked about

  • Managing growth across a fragmented channel mix — DTC, Amazon, and retail are all competing for the same budget. Leaders are under pressure to build a coherent growth architecture without a clear playbook.
  • The measurement problem no one has fully solved — Attribution across paid social, paid search, retail media, and DSP remains one of the hardest operational challenges in modern marketing — and bad measurement leads to bad decisions.
  • The underutilized DSP opportunity — Most brands treat programmatic as an afterthought. We'll break down how a channel-agnostic DSP approach (via StackAdapt) can unlock incremental reach and revenue.
  • Retail media's rise and where to place your bets — With retail media networks multiplying, brands are navigating which to activate, how to measure incrementality, and how to avoid cannibalizing existing channels.
  • Beyond performance: building for sustainable growth — AI search visibility, the importance of creative, and CRO testing across all channels

Event Partners

StackAdapt

StackAdapt is a self-serve, AI-powered programmatic advertising platform that enables marketers to plan, execute, and optimize multi-channel digital advertising campaigns—including display, native, video, connected TV (CTV), and audio—using advanced machine learning and real-time bidding technology.

Deodato

Deodato is an NYC-based boutique digital marketing agency that powers growth programs for an impressive list of e-commerce, CPG, and digitally-led businesses. They act as a high-touch agency, with teams focused on media channels, growth strategy, creative (internal design team), SEO/GEO, affiliate, possessing deep expertise in DSPs and retail media. Deodato functions as a consultancy, advising clients on all aspects of customer acquisition. Everything they do is highly analytical and data-driven. They are ultimately responsible for your digital marketing investment to drive new customer and revenue growth.

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jordan Deodato LinkedIn

CEO and Co-Founder at Deodato

Co-founder. Growth marketing skill set rooted in experience working at DTC brands (Rent the Runway, BarkBox), and on the agency side, at Razorfish, managing digital strategy for major brands. Experienced at leading all growth channels and their inputs for success—creative strategy, funnel optimization, crafting the ideal marketing mix (customized per client). Defines client strategies and responsible for growing Deodato.

Michael Trentham LinkedIn

President and Co-Founder at Deodato

Co-founder. Early career working in Finance (8 years), then NYU MBA program, followed by four years of management consulting on household consumer brands (Pepsi, Nestle, SC Johnson), before taking the leap to co-found Deodato with Jordan. Financial background drives analytical, diligent, detail-oriented mindset. Natural growth marketer, with analytical excellence that has driven our consulting and “seat at the table” approach.

Vik Kandeth LinkedIn

VP of Sales, East at StackAdapt

Kelsey Scheidemantel LinkedIn

Sales Director at StackAdapt

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jordan Deodato LinkedIn

CEO and Co-Founder at Deodato

Co-founder. Growth marketing skill set rooted in experience working at DTC brands (Rent the Runway, BarkBox), and on the agency side, at Razorfish, managing digital strategy for major brands. Experienced at leading all growth channels and their inputs for success—creative strategy, funnel optimization, crafting the ideal marketing mix (customized per client). Defines client strategies and responsible for growing Deodato.

Michael Trentham LinkedIn

President and Co-Founder at Deodato

Co-founder. Early career working in Finance (8 years), then NYU MBA program, followed by four years of management consulting on household consumer brands (Pepsi, Nestle, SC Johnson), before taking the leap to co-found Deodato with Jordan. Financial background drives analytical, diligent, detail-oriented mindset. Natural growth marketer, with analytical excellence that has driven our consulting and “seat at the table” approach.

Vik Kandeth LinkedIn

VP of Sales, East at StackAdapt

Kelsey Scheidemantel LinkedIn

Sales Director at StackAdapt

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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