What’s Broken in Commerce Media and How to Fix It

Jul 17, 2025 1:30 PM - 2:30 PM EDT

Here's what we talked about

Social Spend not driving conversions?
- TikTok, Meta and other social channels are constantly changing their algorithms which makes attribution extremely difficult to measure.
- We'll discuss how leveraging TikTok Search Ads are helping drive impactful, measurable sales on Amazon and other marketplaces.
Still relying on MMM as your main compass?
- Media mix modeling wasn’t built for the speed of modern commerce. Explore how brands are replacing lagging indicators with real-time signals that drive smarter spend and faster results.
Is 'Where to Buy' killing your conversion rate?
- Treating it as the default is a mistake. We’ll show how leading brands are unlocking better shopper experiences through measurable, high-intent purchase paths.
Are you still using the Robinson-Patman playbook?
- Legacy promotional strategies rooted in outdated legal frameworks are holding brands back. Learn what a more agile and performance-driven approach looks like today.

Event Partners

Ampd

Ampd is a Seattle‑based software platform that uses AI‑powered, closed‑loop attribution to connect offsite advertising (like Google, Meta & TikTok) directly to measurable retail outcomes, enabling brands to optimize shopping journeys and drive incremental revenue.

Connect with Ampd

Guest Speakers

Joshua Gebhardt LinkedIn

CEO and Co-Founder of Ampd

Joshua Gebhardt is the Co-founder and CEO of Ampd. Under his leadership, Ampd has become a trusted partner to global brands, helping them drive measurable retail outcomes from the world’s largest ad platforms. Joshua brings deep expertise at the intersection of digital media, retail, and analytics. Before Ampd, Joshua led strategy at the world’s top Google Analytics consultancy, advising Fortune 1500 marketers on performance and transformation.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Brandon Nutter LinkedIn

CTO and Co-Founder of Ampd

Brandon Nutter is the Co-founder and CTO of Ampd. He previously architected analytics and ad systems for Fortune 100 brands, delivering performance at scale. As a technical leader, Brandon built and led the engineering and data science team from the ground up, bringing Ampd from concept to product/market fit.

Event Moderator

Joshua Gebhardt LinkedIn

CEO and Co-Founder of Ampd

Joshua Gebhardt is the Co-founder and CEO of Ampd. Under his leadership, Ampd has become a trusted partner to global brands, helping them drive measurable retail outcomes from the world’s largest ad platforms. Joshua brings deep expertise at the intersection of digital media, retail, and analytics. Before Ampd, Joshua led strategy at the world’s top Google Analytics consultancy, advising Fortune 1500 marketers on performance and transformation.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Brandon Nutter LinkedIn

CTO and Co-Founder of Ampd

Brandon Nutter is the Co-founder and CTO of Ampd. He previously architected analytics and ad systems for Fortune 100 brands, delivering performance at scale. As a technical leader, Brandon built and led the engineering and data science team from the ground up, bringing Ampd from concept to product/market fit.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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