Are your marketing metrics telling you the whole story? Marketing investments can drive growth well beyond the retailer or channel where they appear, yet traditional measurement often misses that impact.

Join us as we explore the hidden effects of retail media, what incrementality reveals about true business impact, and how marketers can use those insights to make smarter decisions about where to invest next.

BWG Connect & Clerdata invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.

As always, there will be no sales pitch and all attendees are welcome to listen and learn.

• Are your best-performing campaigns really driving growth? Traditional metrics like ROAS and attributed sales can make campaigns look successful without revealing how much new business they actually generated.
  • Explore the difference between reported performance and true incremental growth.
• The retail media blind spot: Are you seeing the full impact? A campaign running with one retailer may drive incremental sales at another retailer or across other channels.
  • Learn why measuring performance only where media dollars are spent can underestimate marketing's total contribution.
• What does incrementality reveal that traditional measurement misses?
  • Understand how incrementality helps marketers distinguish sales driven by advertising from those that would have happened anyway, while revealing growth that conventional reporting may overlook.
• What are brands discovering when they look beyond the obvious?
  • Through real-world examples and emerging data, explore how cross-retailer effects and previously unseen growth can challenge assumptions about which marketing investments are working.
• Where should your next marketing dollar go?
  • Learn how marketers can use incrementality insights to identify opportunities, prioritize investments, and make more informed spending decisions.