Enterprise teams are investing heavily in commerce media, yet fragmented networks and outdated metrics make it difficult to see what is actually driving growth. This dinner brings leaders together for a candid discussion about how incrementality provides the causal clarity traditional measurement lacks.

We will explore how CPG organizations are adopting causal approaches across sales, marketing, and Revenue Growth Management, what data readiness looks like in practice, and how teams overcome internal resistance. The group will also compare how incrementality insights translate into cleaner investment decisions, reduced waste, and more confident budget conversations.

The conversation will close with a look at emerging standards in causal measurement and how leaders are preparing for a future where evidence guides every media decision.

BWG Connect & Clerdata invite you to join us for an interactive discussion over drinks and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.

As always, there will be no sales pitches and dinner is complimentary.

Seating is limited, and RSVP is required.

• Understanding why enterprise measurement is breaking down
  • The group will examine how rising commerce media spending and fragmented retail media networks have made it harder to understand what is actually working.
  • We’ll look to compare the real impact of waste, duplication, and outdated reporting standards on growth.
• Clarifying what incrementality actually proves
  • How incrementality isolates causal impact and replaces surface-level metrics with evidence of true business lift.
  • The group will share how this shift informs better planning, forecasting, and budget defense.
• Adopting causal measurement inside complex CPG organizations
  • We'll explore what it takes to integrate incrementality into existing workflows across sales, marketing, and Revenue Growth Management (RGM).
  • The discussion will address data readiness, internal alignment, and overcoming organizational resistance.
• Turning measurement into action that drives growth
  • Understanding how organizations apply causal insights to refine investment mixes, reduce waste, and improve RGM strategies.
  • The group will share approaches for using insights quickly rather than relying on slow reporting cycles.
• Preparing for a future where evidence guides every media decision
  • The group will explore emerging standards in causal measurement and how teams are preparing for dynamic incrementality and real-time halo insights.
  • Leaders will share how holistic causal models are shaping the next era of evidence-based marketing.