Understanding Email Marketing for Regulated Industries: Tips and Strategies for Success

Mar 4, 2025 12:00 PM1:00 PM EST

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Here's what we talked about

  • 2024 email marketing trends and industry performance
    • Why it’s important for you to be doing email marketing.
  • Compliance with laws and regulations around email marketing for vices
    • General ideas on how to be compliant and having partners that keep up to date with compliance regulations.
    • Deliverability
    • Regulations vs Terms of Service?
    • Publicly traded vs privately owned – How this affects the TOS of a company.
  • Ways to optimize email marketing messages for maximum conversion
    • Personalization strategies for behavior-based automation - data on why automation is vital and how it should be used.
  • Closing thought: Migration process best practices (and why it helps to have a partner doing this for you)

Event Partners

Omnisend

Omnisend is a marketing automation platform that helps e-commerce businesses send personalized messages to customers. The platform uses email, SMS, push notifications, and other channels to deliver messages at the right time and to the right people.

Coalition Technologies

Coalition Technologies is a leading SEO, PPC & web design agency in the United States that does a variety of work across leading eCom platforms including: Shopify, Magento, BigCommerce, Vtex, and others.

Connect with Coalition Technologies

Guest Speakers

Jordan Brannon

Jordan Brannon LinkedIn

President at Coalition Technologies

Jordan Brannon is the President of Coalition Technologies, a company that provides SEO services in digital marketing, design, web development, and PPC advertising. Jordan’s expertise in digital strategies has shaped his career for more than a decade, where he focused on developing solutions that allow for more qualified leads, better traffic conversion, and SEO optimization.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Greg Zakowicz LinkedIn

Sr. Ecommerce Expert at Omnisend

Greg Zakowicz is a veteran marketer and the Sr. Ecommerce Expert at Omnisend. With nearly 20 years of experience in email, mobile, and social media marketing, he’s helped over 100 DTC companies around the world maximize sales through their email marketing and SMS programs.

Event Moderator

Jordan Brannon

Jordan Brannon LinkedIn

President at Coalition Technologies

Jordan Brannon is the President of Coalition Technologies, a company that provides SEO services in digital marketing, design, web development, and PPC advertising. Jordan’s expertise in digital strategies has shaped his career for more than a decade, where he focused on developing solutions that allow for more qualified leads, better traffic conversion, and SEO optimization.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Greg Zakowicz LinkedIn

Sr. Ecommerce Expert at Omnisend

Greg Zakowicz is a veteran marketer and the Sr. Ecommerce Expert at Omnisend. With nearly 20 years of experience in email, mobile, and social media marketing, he’s helped over 100 DTC companies around the world maximize sales through their email marketing and SMS programs.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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