Understanding Amazon & Streaming TV Ads: Testing & Proving ROI

Mar 13, 2025 1:30 PM - 2:30 PM EST

Here's what we talked about

The State of Incrementality Measurement — Explore the different methods for incrementality testing and how to ensure you’re truly measuring incrementality
Detail is in the Data — Learn how to leverage data collaboration to build robust datasets
Geography-Based Holdout Groups — How to utilize Nielsen’s Designated Market Areas (DMAs) to create customized control groups for your brand
No Black Box Testing — A walkthrough of how Gigi ensures clean experimental conditions while adapting experiments to align with your risk tolerance

Event Partners

Gigi TV

Gigi is a single workflow that harmonizes Amazon Marketing Cloud and Amazon DSP to plan, buy, and measure on premium streaming TV inventory.

Connect with Gigi TV

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Gloria Steiner LinkedIn

Head of Product at Gigi Tv

Gloria is Head of Product at Gigi, a platform that helps brands buy and measure Amazon Streaming TV ads. Gloria is passionate about Amazon Marketing Cloud, and its power to surface meaningful insights via data collaboration for brands looking to make more data-informed marketing decisions. Prior to Gigi, Gloria began her career in ad tech at Perpetua as one of the first 15 employees. Here, she led a comprehensive Data Intelligence team and pioneered its work with Amazon Marketing Cloud, building custom SQL queries and developing robust measurement capabilities for customers. Perpetua grew to be acquired by Ascential, and later Omnicom as a part of Flywheel.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Gloria Steiner LinkedIn

Head of Product at Gigi Tv

Gloria is Head of Product at Gigi, a platform that helps brands buy and measure Amazon Streaming TV ads. Gloria is passionate about Amazon Marketing Cloud, and its power to surface meaningful insights via data collaboration for brands looking to make more data-informed marketing decisions. Prior to Gigi, Gloria began her career in ad tech at Perpetua as one of the first 15 employees. Here, she led a comprehensive Data Intelligence team and pioneered its work with Amazon Marketing Cloud, building custom SQL queries and developing robust measurement capabilities for customers. Perpetua grew to be acquired by Ascential, and later Omnicom as a part of Flywheel.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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