Turning Retail Deductions into Operational Insight
Aug 26, 2026 1:30 PM - 2:30 PM EST
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Senior Retail Insights Manager at SPS Commerce
Jessica Varon brings over 16 years of experience in the retail space, spanning across both the Apparel and Consumer Packaged Goods industries. She has worked with well known brands like Madewell, J.Crew, Converse, and Harry’s, gaining a breadth of experience across Direct to Consumer, Retail, Wholesale, and Ecommerce channels. Her career has taken her through a wide range of supply chain roles, including Inventory Management, Segmentation Planning, Allocation & Distribution, and Revenue Recovery.
In her current role at SPS Commerce, Jessica leverages her diverse supply chain knowledge to connect with suppliers and dig into the root causes of their retail deductions. Having experienced the supplier side of the industry, Jessica is passionate about helping suppliers improve their businesses as a whole, impacting profitability and driving efficiency.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Senior Retail Insights Manager at SPS Commerce
Jessica Varon brings over 16 years of experience in the retail space, spanning across both the Apparel and Consumer Packaged Goods industries. She has worked with well known brands like Madewell, J.Crew, Converse, and Harry’s, gaining a breadth of experience across Direct to Consumer, Retail, Wholesale, and Ecommerce channels. Her career has taken her through a wide range of supply chain roles, including Inventory Management, Segmentation Planning, Allocation & Distribution, and Revenue Recovery.
In her current role at SPS Commerce, Jessica leverages her diverse supply chain knowledge to connect with suppliers and dig into the root causes of their retail deductions. Having experienced the supplier side of the industry, Jessica is passionate about helping suppliers improve their businesses as a whole, impacting profitability and driving efficiency.