TikTok Shop as a Growth Engine: Harnessing Full-Funnel Impact
Jun 25, 2025 1:30 PM - 2:30 PM EDT
TikTok Shop is rapidly becoming a go-to platform for driving direct sales, but its impact extends far beyond conversions. In this webinar, we’ll explore how selling on TikTok Shop creates a ripple effect across your entire digital strategy. From increased organic visibility and branded search volume to cross-channel spillover and improved retargeting success, TikTok Shop plays a powerful role in enhancing brand awareness and funnel performance. You'll learn why creator-driven content doesn’t just sell; it amplifies your brand reach and lives on well past the point of purchase, creating ongoing value.
We’ll also break down how TikTok Shop can serve as an always-on source of consumer insights and product feedback, helping brands move faster and smarter. Discover how affiliate content outperforms traditional ads, why reviews and demos matter more in short-form video, and how to harness the flywheel effect of buzz to impressions to conversions to visibility. Whether you're launching a new product or scaling an existing line, this session will equip you with strategies to unlock TikTok Shop’s full potential as a brand-building, data-driving, growth engine.
BWG Connect & Blue Wheel invite you to participate in an interactive discussion with your peers.
As always, there will be no sales pitches and there is no cost to join.
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.
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Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Director of Social Commerce at Blue Wheel
Jana Weinstein is the Director of Social Commerce at Blue Wheel, an omnichannel marketing and operational agency. As a sales leader, she specializes in TikTok Shop, business development, go-to-market strategies, and creator and affiliate marketing. Before Blue Wheel, Jana was the Director of Partnerships for TikTok Shop at Pattern® and managed TikTok Shop partnerships at TikTok.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Director of Social Commerce at Blue Wheel
Jana Weinstein is the Director of Social Commerce at Blue Wheel, an omnichannel marketing and operational agency. As a sales leader, she specializes in TikTok Shop, business development, go-to-market strategies, and creator and affiliate marketing. Before Blue Wheel, Jana was the Director of Partnerships for TikTok Shop at Pattern® and managed TikTok Shop partnerships at TikTok.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
