The State of Amazon Advertising & AI in 2025: Keys to Sustainable Growth

Feb 27, 2025 1:30 PM - 2:30 PM EDT

Here's what we talked about

AI’s Transformative Impact on Amazon Advertising going into 2025
- Automated Bidding & Predictive Targeting: Predictive audience segmentation and purchase intent forecasting driven by AI to support real-time bidding and budget allocation to maximize ROAS.
AI’s Role in Full-Funnel Advertising & Creative Optimization
- Connecting upper, mid, and lower-funnel ads with AI-driven insights to aid in dynamic ad creatives and A/B testing for performance improvements
Retail Media Leaders & Ad Products Winning with AI
- Top AI-Enhanced Ad Products on Amazon: Improvements in Sponsored Display, Amazon DSP, and shoppable video and AI’s impact on lookalike modeling and predictive audience building
AI’s Role in Dynamic Pricing & Promotional Strategies
- Pricing algorithms influencing ad placements and promotions and the impact of AI on seasonal campaigns, flash deals, and couponing strategies
Amazon Marketing Cloud: Unlocking Efficiency
- Leveraging AI for Granular Data Insights & Attribution: Audience segmentation and predictive analytics within AMC affecting the purchase journey resulting in improvements using AI-driven models
Automating Ad Optimization & Budgeting via AMC
- Bid adjustments based on AMC insights and predictive analytics for maximizing ad spend efficiency and campaign scaling.
Looking Ahead: The Future of AI and Amazon Advertising
- AI’s Role in Amazon’s First-Party Data Strategy: Audience-building leveraging Amazon’s evolving data landscape and understanding the intersection of AI, privacy, and first-party data-driven advertising.
The Next Frontier: AI-Driven Voice & Visual Search Ads
- Optimizing Amazon’s voice commerce and visual search ads while preparing for the rise of AI-enhanced conversational commerce.

Event Partners

Xnurta

Xnurta is an AI based Amazon advertising software providing automated recommendations, flexible bid management, insights on competitors, unparalleled data analysis tools to help sells sustainably grow on the platform.

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Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Matt Yu LinkedIn

VP, Head of Product and Customer Success at Xnurta

Matt Yu is VP, Head of Product and Customer Success at Xnurta. He brings extensive experience in managing large e-commerce operations teams at Nebula Brands and in building products at Amazon. Previously, Matt was the global product lead for the Amazon Brand Registry Enrollment product. He began his professional journey on Wall Street with JPMorgan Chase as a strategy associate in the CFO office. Matt holds a bachelor’s degree in Theoretical Mathematics from Ohio State University and an MBA from Columbia Business School.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Matt Yu LinkedIn

VP, Head of Product and Customer Success at Xnurta

Matt Yu is VP, Head of Product and Customer Success at Xnurta. He brings extensive experience in managing large e-commerce operations teams at Nebula Brands and in building products at Amazon. Previously, Matt was the global product lead for the Amazon Brand Registry Enrollment product. He began his professional journey on Wall Street with JPMorgan Chase as a strategy associate in the CFO office. Matt holds a bachelor’s degree in Theoretical Mathematics from Ohio State University and an MBA from Columbia Business School.

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BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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