The Social Alignment Gap: Build Smarter Social Systems for Growth
Apr 1, 2026 1:30 PM - 2:30 PM EST
Social has become a more connected part of the customer journey, influencing discovery, trust, consideration, and purchase in ways that are increasingly difficult to separate by channel. Organic social, paid media, creator content, community management, and social commerce all play a role, yet many brands still manage them in silos. The result is often fragmented execution, limited creative diversity, and missed opportunities to create a stronger, more connected social strategy.
We'll share a more connected approach to social strategy, helping eCommerce teams better align the roles of organic, paid, creator, and community within the modern customer journey. Attendees will walk away with a clearer framework for improving collaboration, strengthening creative inputs, and building a social system that is better equipped to support growth.
BWG Connect & Blue Wheel invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.
As always, there will be no sales pitch and all attendees are welcome to listen and learn.
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.
Connect with Blue Wheel
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Chief Revenue Officer at Blue Wheel
Nicole Reich is the Chief Revenue Officer at Blue Wheel. She was the Co-founder and VP of Sales and Marketing at Retail Bloom, which merged with Blue Wheel to deliver end-to-end DTC, eCommerce, and marketplace solutions. Nicole strives to guide eCommerce success by working closely with manufacturers and partners and offering a full-service array of marketing solutions.
Executive Partner, Brand Partnerships at Blue Wheel
In his role, he oversees multiple independent business units driving 360 digital strategy for the company’s diverse client portfolio. Having worked with Blue Wheel for nearly 10 years, Jon has held various roles, including Content Marketing Director, Director of Brand Engagement, and VP of Owned and Operated.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Chief Revenue Officer at Blue Wheel
Nicole Reich is the Chief Revenue Officer at Blue Wheel. She was the Co-founder and VP of Sales and Marketing at Retail Bloom, which merged with Blue Wheel to deliver end-to-end DTC, eCommerce, and marketplace solutions. Nicole strives to guide eCommerce success by working closely with manufacturers and partners and offering a full-service array of marketing solutions.
Executive Partner, Brand Partnerships at Blue Wheel
In his role, he oversees multiple independent business units driving 360 digital strategy for the company’s diverse client portfolio. Having worked with Blue Wheel for nearly 10 years, Jon has held various roles, including Content Marketing Director, Director of Brand Engagement, and VP of Owned and Operated.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
