The Playbook for Profitable, Predictable Amazon Ad Growth
Aug 20, 2025 3:00 PM - 4:00 PM EDT
Xnurta is an AI based Amazon advertising software providing automated recommendations, flexible bid management, insights on competitors, unparalleled data analysis tools to help sells sustainably grow on the platform.
Connect with Xnurta
Wayflyer is an Irish fintech company specializing in providing revenue-based financing solutions to eCommerce businesses. Wayflyer offers flexible funding options tailored for direct-to-consumer, Amazon, and wholesale brands.
Connect with Wayflyer
829 Studios is an integrated marketing agency based in Boston that specializes in helping organizations unlock their full potential through strategic marketing initiatives. They combine data-driven strategies with brand-focused creative services to achieve client goals.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Account Executive at Wayflyer
Associate Director of Retail Media at 829 Studios
Gretchen Macon is a seasoned eCommerce and digital marketing strategist with a track record of driving growth for leading consumer brands on marketplace channels. She currently leads retail media strategy at 829 Studios, where she helps clients win on Amazon, Walmart, Wayfair, Instacart, and more. Gretchen’s career spans in-house, agency, and freelance roles, giving her hands-on experience with brands of all sizes, stages, and categories - from emerging startups to global CPG leaders. Gretchen brings a deep understanding of omnichannel strategy, data-driven decision-making, and the evolving retail landscape.
Senior Ad Ops Manager at Xnurta
Sunny Pannu is a Senior Ad Ops Manager at Xnurta with deep expertise in Amazon Ads, Walmart Connect, and omnichannel marketplace growth. At Xnurta, Sunny leads high-impact advertising operations for global brands, leveraging data-driven insights, advanced targeting strategies, and full-funnel campaign optimization to maximize return on ad spend and drive sustainable sales growth.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Account Executive at Wayflyer
Associate Director of Retail Media at 829 Studios
Gretchen Macon is a seasoned eCommerce and digital marketing strategist with a track record of driving growth for leading consumer brands on marketplace channels. She currently leads retail media strategy at 829 Studios, where she helps clients win on Amazon, Walmart, Wayfair, Instacart, and more. Gretchen’s career spans in-house, agency, and freelance roles, giving her hands-on experience with brands of all sizes, stages, and categories - from emerging startups to global CPG leaders. Gretchen brings a deep understanding of omnichannel strategy, data-driven decision-making, and the evolving retail landscape.
Senior Ad Ops Manager at Xnurta
Sunny Pannu is a Senior Ad Ops Manager at Xnurta with deep expertise in Amazon Ads, Walmart Connect, and omnichannel marketplace growth. At Xnurta, Sunny leads high-impact advertising operations for global brands, leveraging data-driven insights, advanced targeting strategies, and full-funnel campaign optimization to maximize return on ad spend and drive sustainable sales growth.
