The Next Generation of Personalization: AI’s Role in Marketing

VIP Dinner - San Francisco, CA

Mar 11, 2026 6:00 PM - 8:30 PM PDT

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Here's what we talked about

The Next Generation of Personalization: Is AI making marketing more human—or just more automated? Explore how friction, visibility, and authenticity shape true personalization.
The Future of Websites: If discovery starts in social feeds and AI summaries, does your homepage still matter or is it time to rethink your digital presence?
Scaling Personalization Without Chaos: Can real-time data and modular content deliver relevance without drowning teams in complexity?
AI as Your Co-Pilot: How do we balance speed and control when AI assistants start running campaigns? What’s left for humans to own?

Event Partners

XCentium

XCentium is an award-winning consultancy that helps global brands design, build, and optimize digital experiences. The company combines deep expertise across digital experience and commerce platforms, as well as AI, data, and cloud, with senior-led teams and a client-first approach to deliver measurable business outcomes.

Sitecore

Sitecore creates digital experiences so powerful they connect the world. Our agentic experience platform makes it simple for marketers to reach, engage, and serve customers with tailored journeys that make their stories relevant. With AI at the core, Sitecore transforms content delivery, drives engagement, and unlocks personalization at scale, redefining what’s possible in digital experience.

Guest Speaker

Cliff Bockard LinkedIn

RVP, New Business at Sitecore

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.

Dave Stawinski LinkedIn

VP, Digital at XCentium

Matt Kloss LinkedIn

Senior Vice President, Digital Delivery

Event Moderator

Cliff Bockard LinkedIn

RVP, New Business at Sitecore

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.

Dave Stawinski LinkedIn

VP, Digital at XCentium

Matt Kloss LinkedIn

Senior Vice President, Digital Delivery

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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