The Next Generation of Personalization: AI’s Role in Marketing
Dec 11, 2025 6:00 PM - 8:30 PM EDT
Sitecore creates digital experiences so powerful they connect the world. Our agentic experience platform makes it simple for marketers to reach, engage, and serve customers with tailored journeys that make their stories relevant. With AI at the core, Sitecore transforms content delivery, drives engagement, and unlocks personalization at scale, redefining what’s possible in digital experience.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
VP Strategic Global Initiatives at Sitecore
Kelly McKay is Vice President, Strategic Global Initiatives at Sitecore. She and the other SGI leaders support a portfolio of some of Sitecore’s highest-value customers and prospects.
Kelly is a seasoned leader in digital transformation and customer experience, bringing over 15 years of expertise in selling SaaS. At Sitecore, she will play a key part in supporting strategic engagements, offering thought leadership, and working closely with teams across the company. She’ll help develop and execute sales strategies, enhance client engagement planning, and drive high-value opportunities to success. Kelly is passionate about turning data into actionable insights that support strategic business outcomes for her customers.
Global Industry Head at Sitecore
Nora Staebler brings over 20 years of experience helping leadership teams to identify and accelerate tangible business results through digital experience solutions. A data-driven marketer with a passion for technology, she specializes in global enterprise marketing transformation. Formerly SVP Global Digital at PIMCO, a leading asset management firm, Nora now helps business leaders leverage AI to optimize operations and revolutionize the client experience.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
VP Strategic Global Initiatives at Sitecore
Kelly McKay is Vice President, Strategic Global Initiatives at Sitecore. She and the other SGI leaders support a portfolio of some of Sitecore’s highest-value customers and prospects.
Kelly is a seasoned leader in digital transformation and customer experience, bringing over 15 years of expertise in selling SaaS. At Sitecore, she will play a key part in supporting strategic engagements, offering thought leadership, and working closely with teams across the company. She’ll help develop and execute sales strategies, enhance client engagement planning, and drive high-value opportunities to success. Kelly is passionate about turning data into actionable insights that support strategic business outcomes for her customers.
Global Industry Head at Sitecore
Nora Staebler brings over 20 years of experience helping leadership teams to identify and accelerate tangible business results through digital experience solutions. A data-driven marketer with a passion for technology, she specializes in global enterprise marketing transformation. Formerly SVP Global Digital at PIMCO, a leading asset management firm, Nora now helps business leaders leverage AI to optimize operations and revolutionize the client experience.
