The Modern Commerce Playbook: UGC, Digital Assets & Growth
Feb 25, 2026 6:00 PM - 8:30 PM PDT
Pattern is the category leader for global ecommerce and marketplace acceleration. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth on D2C websites and across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre.
Connect with Pattern
Cohley is a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more.
Connect with Cohley
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Co-Founder & CEO at Cohley
Tom Logan is the Co-founder and CEO of Cohley, a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more. Tom is also a member of Founders Pledge, an initiative enabling philanthropy among founders and investors. Before founding Cohley, Tom was the Director of Customer Development at Piqora and a Client Success Manager for Wildfire by Google.
Senior Director of Alliances at Pattern
Eric Smith is the Sr. Director of Alliances at Pattern, where he leads global partnership strategy to drive scalable growth for leading ecommerce brands. He connects brands with the right opportunities at the right time by working across a broad ecosystem of agencies, tech platforms, consultants, and investors. Eric brings over a decade of experience in revenue leadership and ecosystem development, focusing on building partnerships that accelerate marketplace and digital growth.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Co-Founder & CEO at Cohley
Tom Logan is the Co-founder and CEO of Cohley, a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more. Tom is also a member of Founders Pledge, an initiative enabling philanthropy among founders and investors. Before founding Cohley, Tom was the Director of Customer Development at Piqora and a Client Success Manager for Wildfire by Google.
Senior Director of Alliances at Pattern
Eric Smith is the Sr. Director of Alliances at Pattern, where he leads global partnership strategy to drive scalable growth for leading ecommerce brands. He connects brands with the right opportunities at the right time by working across a broad ecosystem of agencies, tech platforms, consultants, and investors. Eric brings over a decade of experience in revenue leadership and ecosystem development, focusing on building partnerships that accelerate marketplace and digital growth.
