The Hidden Tax on Retail Media: Buy Box Loss, Search Rank, Choice Overload, and Price Integrity
Oct 14, 2026 1:30 PM - 2:30 PM EST
Brands can spend heavily on retail media and still lose value after the click. Buy Box changes, competing sellers, crowded branded search results, duplicate listings, and inconsistent pricing can all influence conversion and margin in ways traditional media reporting does not always capture.
This discussion will explore how ecommerce and retail media leaders are connecting media performance with the conditions on the digital shelf. Attendees will compare approaches to Buy Box ownership, branded search, choice overload, and price integrity, while also looking at how teams across ecommerce, sales, pricing, legal, and retail media can work together to protect performance and make more informed budget decisions.
BWG Connect & i2o Retail invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.
As always, there will be no sales pitch and all attendees are welcome to listen and learn.
i2o Retail is an e-commerce intelligence and revenue protection platform that helps brands monitor, protect, and grow their sales across online marketplaces like Amazon, Walmart, and TikTok Shop.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Founder and Chief Executive Officer at i2o Retail
Manu Sareen is the founder and CEO of i2o Retail, which monitors pricing, MAP, Buy Box, and seller activity for consumer brands across Amazon, Walmart, and 2,000 retail sites.
VP, Strategic Partnerships at i2o Retail
Ari Levine leads strategic partnerships and GTM at i2o Retail, working with CPG brands and their agencies on price monitoring, MAP enforcement, and brand protection across Amazon, Walmart, and 2,000 retail sites. He works with the team behind the Retail Media Risk Index, the diagnostic i2o uses to score shelf conditions against retail media performance.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Founder and Chief Executive Officer at i2o Retail
Manu Sareen is the founder and CEO of i2o Retail, which monitors pricing, MAP, Buy Box, and seller activity for consumer brands across Amazon, Walmart, and 2,000 retail sites.
VP, Strategic Partnerships at i2o Retail
Ari Levine leads strategic partnerships and GTM at i2o Retail, working with CPG brands and their agencies on price monitoring, MAP enforcement, and brand protection across Amazon, Walmart, and 2,000 retail sites. He works with the team behind the Retail Media Risk Index, the diagnostic i2o uses to score shelf conditions against retail media performance.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
