The Hidden Math Behind Vendor Central Profitability

Mar 5, 2026 1:30 PM2:30 PM EDT

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Event Description

Most Vendor Central brands think they know their margins, but very few know their true profitability. In this session, we'll break down how to calculate ASIN-level profit on Vendor Central, why margin percentages can be misleading, and what brands can do to improve real profit dollars without raising prices.

BWG Connect & The Hawker's Club invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.

As always, there will be no sales pitch and all attendees are welcome to listen and learn.

Discussion Topics

  • How to calculate true ASIN-level profitability on Vendor Central, step by step
  • The difference between profitability percentage vs profitability dollars, and why brands get misled
  • A live-style walkthrough of a realistic Vendor Central ASIN P&L
  • The biggest levers brands can actually control, like chargebacks, shortages, co-op, price claims
  • How operational fixes often beat price increases when improving profit

Event Partners

The Hawkers Club

The Hawker’s Club was founded by former Amazon employees and provides strategic insight and support to drive result driven growth on Amazon.

Connect with The Hawkers Club

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Peter Beke LinkedIn

Director at The Hawkers Club

Peter Beke is the Director of The Hawkers Club, a consultancy firm specializing in assisting vendors and sellers navigate and thrive in the complex eCommerce landscape of marketplaces like Amazon, Wayfair, and Walmart. After starting his career with internships at OTP Bank and Microsoft in Hungary, Peter moved to the UK to complete his master's in strategic marketing at Cranfield University. His experience includes a significant tenure at Amazon, where he honed his skills in vendor operational excellence, seasonality tracking, and vendor experience. Recognizing a gap in the support available to vendors, Peter, along with a fellow Amazonian, co-founded The Hawkers Club in 2018. The Club focuses on providing tailored services to enhance vendor performance in areas such as customer service, operational, and marketing responsibilities.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Peter Beke LinkedIn

Director at The Hawkers Club

Peter Beke is the Director of The Hawkers Club, a consultancy firm specializing in assisting vendors and sellers navigate and thrive in the complex eCommerce landscape of marketplaces like Amazon, Wayfair, and Walmart. After starting his career with internships at OTP Bank and Microsoft in Hungary, Peter moved to the UK to complete his master's in strategic marketing at Cranfield University. His experience includes a significant tenure at Amazon, where he honed his skills in vendor operational excellence, seasonality tracking, and vendor experience. Recognizing a gap in the support available to vendors, Peter, along with a fellow Amazonian, co-founded The Hawkers Club in 2018. The Club focuses on providing tailored services to enhance vendor performance in areas such as customer service, operational, and marketing responsibilities.

Interested in joining? Request an invitation below.

Please provide the information and we will be in touch!

Need help with something else?

Aaron Conant

Co-Founder & Managing Director at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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