The Future of UGC: Fueling Conversion, Innovation, and Agentic Shopping
Oct 8, 2025 12:00 PM - 1:00 PM EST
Most brands still see user-generated content (UGC) as social proof—a way to build trust and fill product pages. But leading brands see it differently: UGC is a flywheel. Every rating, comment, and video is raw intelligence you can use to innovate faster, convert more shoppers, and get ready for the future of agentic shopping.
In this fireside chat, we'll discuss how leading brands are closing the loop, capturing authentic consumer voices, analyzing them for insight, and feeding them back into strategy. If your UGC program hasn’t evolved, this is your playbook for 2025 and beyond.
BWG Connect, Yogi & Bazaarvoice invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.
As always, there will be no sales pitch and all attendees are welcome to listen and learn.
Yogi is a product sentiment platform that enables brands to gain deeper visibility into customer feedback and voice-of-customer. We are the only tool that uses proprietary AI & NLP technology with reviews & ratings as the main data source. This enables faster and more granular analyses to uncover issues, opportunities, and trends. Brands like Tylenol, Colgate, and Nestlé use Yogi to increase conversion rates on PDPs, prioritize product improvements, and find opportunities for innovation.
Connect with Yogi
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
CEO & Co-Founder at Yogi
Gautam Kanumuru is the Co-Founder and CEO of Yogi, the AI-powered consumer intelligence platform built to transform how brands understand and act on feedback at scale. A recognized innovator in the field, Gautam was named to Forbes’ 30 Under 30 list for his work in AI and enterprise technology.
After early roles at Microsoft and Clarke.AI, Gautam saw a gap in how global brands captured and understood the consumer voice. He founded Yogi to change that—building a platform that uses advanced natural language processing to turn product reviews, support tickets, and social content into insights that drive product innovation, marketing, and digital shelf performance. Today, he partners with brands like Nestlé USA, Unilever, Mars, and Microsoft to turn consumer voices into a strategic growth engine.
SVP of Global Channel & Ecosystem Alliances at BazaarVoice
Mark is the SVP of Global Channel & Ecosystem Alliances at Bazaarvoice, the enterprise platform that leverages User-Generated Content (UGC) to power e-commerce personalization, AI Shopping and analytics. As a strategic executive with deep expertise in AI, E-commerce and data partnerships, Mark architected the syndication of rich UGC content and data for retail syndication, LLM models and analytics tools. His experience building partner ecosystems with leading technology companies, and SI’s like AWS, Salesforce and Accenture make him an expert on turning UGC from a simple content source into a strategic ‘Flywheel’ for e-commerce growth.
When he’s not building partner ecosystems, you can find him in his roles as a horse show dad, a modern-day Oliver Wendell Douglas and burrito king in a tech bro vest.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
CEO & Co-Founder at Yogi
Gautam Kanumuru is the Co-Founder and CEO of Yogi, the AI-powered consumer intelligence platform built to transform how brands understand and act on feedback at scale. A recognized innovator in the field, Gautam was named to Forbes’ 30 Under 30 list for his work in AI and enterprise technology.
After early roles at Microsoft and Clarke.AI, Gautam saw a gap in how global brands captured and understood the consumer voice. He founded Yogi to change that—building a platform that uses advanced natural language processing to turn product reviews, support tickets, and social content into insights that drive product innovation, marketing, and digital shelf performance. Today, he partners with brands like Nestlé USA, Unilever, Mars, and Microsoft to turn consumer voices into a strategic growth engine.
SVP of Global Channel & Ecosystem Alliances at BazaarVoice
Mark is the SVP of Global Channel & Ecosystem Alliances at Bazaarvoice, the enterprise platform that leverages User-Generated Content (UGC) to power e-commerce personalization, AI Shopping and analytics. As a strategic executive with deep expertise in AI, E-commerce and data partnerships, Mark architected the syndication of rich UGC content and data for retail syndication, LLM models and analytics tools. His experience building partner ecosystems with leading technology companies, and SI’s like AWS, Salesforce and Accenture make him an expert on turning UGC from a simple content source into a strategic ‘Flywheel’ for e-commerce growth.
When he’s not building partner ecosystems, you can find him in his roles as a horse show dad, a modern-day Oliver Wendell Douglas and burrito king in a tech bro vest.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
