The Future of Amazon Discovery: The AMC Reports That Reveal How AI is Changing
Jul 29, 2026 1:30 PM - 2:30 PM EST
Amazon discovery is changing faster than most brands realize. As shoppers increasingly rely on Amazon’s Alexa for Shopping, AI-powered recommendations, and external LLMs to research products, traditional traffic metrics are becoming harder to interpret. Many brands are seeing declining glance views while conversion rates remain strong, creating new questions about visibility, attribution, and what actually drives purchase decisions. It is becoming clear that measuring success through traffic alone is no longer enough.
In this webinar, we'll explore how Amazon Marketing Cloud can help brands uncover what's really happening behind these shifts. We'll walk through high-impact AMC reports that reveal how shoppers discover, engage with, and purchase products across Amazon's evolving ecosystem. You'll learn how to separate organic and paid traffic trends, identify hidden opportunities, and build a measurement strategy that reflects how consumers shop in the age of AI-driven commerce.
BWG Connect & Blue Wheel invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.
As always, there will be no sales pitch and all attendees are welcome to listen and learn.
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.
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Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Client Services Director, Marketplace at Blue Wheel
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Client Services Director, Marketplace at Blue Wheel
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
