The Future of AI in eCommerce Marketing: Your Business Depends On It Now

VIP Dinner - Chicago, IL

Mar 10, 2026 6:00 PM8:30 PM CDT

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Here's what we talked about

  • AI is already influencing how consumers discover, evaluate, and purchase products, yet many brands still treat it as experimental.
    • How AI is reshaping ecommerce discovery, decision making, and performance
    • Why understanding agent influenced buying behavior changes media and measurement strategy
    • NetElixir’s Predictions for Agentic AI in 2026
  • There is a growing gap between AI that drives performance and AI that drives efficiency.
    • The difference between Performance AI and Efficiency AI
    • How to prioritize investments based on business outcomes rather than hype
  • The metrics that defined digital marketing success are rapidly losing signal.
    • Which performance marketing KPIs will matter most in 2026
    • How to rethink attribution and incrementality in an AI influenced customer journey
  • Personalization is evolving from segmentation to intelligent orchestration.
    • Where personalization meets operational efficiency
    • How brands can scale relevance without adding cost or technical complexity
  • AI adoption does not require perfection, but it does require momentum.
    • Real world examples of companies beginning their AI journey and already seeing measurable impact
    • A simple framework for starting with business goals, automating mundane work, measuring time saved, and reinvesting that capacity into higher value growth

Event Partners

NetElixir

NetElixir is a fanatically analytical AI-First Digital Agency dedicated to helping eCommerce retailers find and acquire new high-value customers.

Connect with NetElixir

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Udayan Bose LinkedIn

Co-Founder & CEO of NetElixir, Inc.

Udayan Bose is the Co-Founder and CEO of NetElixir, a digital marketing agency designed to help the growth of eCommerce businesses, B2B companies, and retail brands through strategic solutions and an AI-powered platform. Udayan is also the Co-founder of The Udaan Trust, a nonprofit foundation of NetElixir that supports underprivileged young women in India to pursue their education goals and build successful careers.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Udayan Bose LinkedIn

Co-Founder & CEO of NetElixir, Inc.

Udayan Bose is the Co-Founder and CEO of NetElixir, a digital marketing agency designed to help the growth of eCommerce businesses, B2B companies, and retail brands through strategic solutions and an AI-powered platform. Udayan is also the Co-founder of The Udaan Trust, a nonprofit foundation of NetElixir that supports underprivileged young women in India to pursue their education goals and build successful careers.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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