The Full-Funnel Formula for Amazon Growth: Funding, Fulfillment & Marketing That Scales

Jul 31, 2025 1:30 PM - 2:30 PM EDT

Here's what we talked about

Learn how to align capital, operations, and marketing to build a scalable growth engine on Amazon
Get strategies to automate inventory, prevent stockouts, and streamline fulfillment ahead of peak season
Discover how to drive high-converting external traffic that boosts both sales and organic rank
Explore funding solutions that let you reinvest in ads, inventory, and product launches without cash flow issues
Walk away with a tactical full-funnel framework and tools to improve performance across every stage of the customer journey

Event Partners

Wayflyer

Wayflyer is an Irish fintech company specializing in providing revenue-based financing solutions to eCommerce businesses. Wayflyer offers flexible funding options tailored for direct-to-consumer, Amazon, and wholesale brands.

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Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Brian Wilkinson LinkedIn

Senior Account Executive, Amazon Lead at Wayflyer

Oscar Barbarin LinkedIn

Managing Director at Hawke Media

Peter van der Westhuizen LinkedIn

Strategic Partnerships & Alliances, North America at Linnworks

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Brian Wilkinson LinkedIn

Senior Account Executive, Amazon Lead at Wayflyer

Oscar Barbarin LinkedIn

Managing Director at Hawke Media

Peter van der Westhuizen LinkedIn

Strategic Partnerships & Alliances, North America at Linnworks

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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