The Full-Funnel Formula for Amazon Growth: Funding, Fulfillment & Marketing That Scales

Jul 31, 2025 1:30 PM2:30 PM EDT

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Event Description

Too many brands focus on one lever at a time and wonder why growth stalls. Real scale on Amazon requires full-funnel coordination across funding, fulfillment, and performance marketing. This conversation breaks down how to align capital, inventory systems, and traffic-driving tactics into one engine that compounds. You’ll walk away with practical strategies to automate operations, eliminate cash flow friction, and drive external traffic that lifts both conversions and rank. If you're gearing up for peak or pushing for sustainable scale, this is the playbook you need.

BWG Connect & Wayflyer invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Learn how to align capital, operations, and marketing to build a scalable growth engine on Amazon
  • Get strategies to automate inventory, prevent stockouts, and streamline fulfillment ahead of peak season
  • Discover how to drive high-converting external traffic that boosts both sales and organic rank
  • Explore funding solutions that let you reinvest in ads, inventory, and product launches without cash flow issues
  • Walk away with a tactical full-funnel framework and tools to improve performance across every stage of the customer journey

Event Partners

Wayflyer

Wayflyer is an Irish fintech company specializing in providing revenue-based financing solutions to eCommerce businesses. Wayflyer offers flexible funding options tailored for direct-to-consumer, Amazon, and wholesale brands.

Connect with Wayflyer

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Oscar Barbarin LinkedIn

Managing Director at Hawke Media

Peter van der Westhuizen LinkedIn

Strategic Partnerships & Alliances, North America at Linnworks

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Oscar Barbarin LinkedIn

Managing Director at Hawke Media

Peter van der Westhuizen LinkedIn

Strategic Partnerships & Alliances, North America at Linnworks

Interested in joining? Request an invitation below.

Please provide the information and we will be in touch!

Need help with something else?

Aaron Conant

Co-Founder & Managing Director at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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