The Death of Single Channel Optimization: Growth Tactics in 2025
Aug 26, 2025 12:00 PM - 1:00 PM EDT
Threecolts is a company that develops cloud-based software solutions for online sellers, primarily focused on the Amazon marketplace. Their suite offers tools to help businesses with various aspects of eCommerce, including multichannel listings and order management, helpdesk support, and financial management. They aim to streamline operations for sellers, improve efficiency, and ultimately boost profitability.
Connect with Threecolts
Logical Position is a top digital marketing agency offering pay-per-click (PPC) marketing, search engine optimization, graphic design, amazon advertising, email marketing, data feed management, and social media marketing. Utilizing this full suite of Internet marketing tools, they ensure that our clients are in front of the right audiences at the right time to scale their businesses.
Current Commerce is a dynamic e‑commerce advisory and management firm focused on helping brands accelerate online growth through expert marketplace and social commerce strategies.
Connect with Current Commerce
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
President of Marketplace Strategy & eCommerce at Current Commerce
Brad has one major exit in 2017 with an e-commerce company he co-founded in 2014 called Quiverr. Quiverr was a Top 30 Amazon seller globally receiving accolades including #3 fastest growing company in San Diego ultimately selling to Advantage Sales & Marketing, the largest CPG retail broker in the U.S. Presently, Brad is the founder and operating partner of Current Commerce, a data-driven commerce agency, specializing in TikTok Shop and Amazon and strategic omnichannel marketplace expansion.
Vice President of Revenue Operations and Partnerships at Threecolts
With over 15 years of experience scaling operations across SaaS, consumer products, and digital retail, Mike has helped brands navigate the complexities of multichannel growth, from DTC to Amazon and brick-and-mortar retail. His background spans both early-stage startups and global enterprises, giving him a unique perspective on the operational and financial challenges brands face at every stage of growth. At Threecolts, Mike leads the go-to-market strategy for solutions like Margin Pro, helping businesses uncover hidden profit opportunities and drive efficiency across their sales channels.
Director Partnerships and Client Solutions at Logical Position
Ryan Garrow, a seasoned entrepreneur, strategist, and investor, currently serves as the Director of Partnerships and Client Solutions at Logical Position. He started in digital marketing over 15 years ago and led an enterprise ecommerce growth agency into acquisition by Logical Position. He has leveraged his expertise and experience to launch and exit a 7-figure brand with Amazon, retail and website presences. He and his wife live on 9 acres just outside of Portland, OR with their 4 kids (7-12), growing wine grapes and developing their pickleball skills.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
President of Marketplace Strategy & eCommerce at Current Commerce
Brad has one major exit in 2017 with an e-commerce company he co-founded in 2014 called Quiverr. Quiverr was a Top 30 Amazon seller globally receiving accolades including #3 fastest growing company in San Diego ultimately selling to Advantage Sales & Marketing, the largest CPG retail broker in the U.S. Presently, Brad is the founder and operating partner of Current Commerce, a data-driven commerce agency, specializing in TikTok Shop and Amazon and strategic omnichannel marketplace expansion.
Vice President of Revenue Operations and Partnerships at Threecolts
With over 15 years of experience scaling operations across SaaS, consumer products, and digital retail, Mike has helped brands navigate the complexities of multichannel growth, from DTC to Amazon and brick-and-mortar retail. His background spans both early-stage startups and global enterprises, giving him a unique perspective on the operational and financial challenges brands face at every stage of growth. At Threecolts, Mike leads the go-to-market strategy for solutions like Margin Pro, helping businesses uncover hidden profit opportunities and drive efficiency across their sales channels.
Director Partnerships and Client Solutions at Logical Position
Ryan Garrow, a seasoned entrepreneur, strategist, and investor, currently serves as the Director of Partnerships and Client Solutions at Logical Position. He started in digital marketing over 15 years ago and led an enterprise ecommerce growth agency into acquisition by Logical Position. He has leveraged his expertise and experience to launch and exit a 7-figure brand with Amazon, retail and website presences. He and his wife live on 9 acres just outside of Portland, OR with their 4 kids (7-12), growing wine grapes and developing their pickleball skills.
