SEO in the Age of AI: How eCommerce Brands Can Stay Visible and Win
Sep 10, 2025 12:00 PM - 1:00 PM EDT
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.
Connect with Blue Wheel
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Chief Revenue Officer at Blue Wheel
Nicole Reich is the Chief Revenue Officer at Blue Wheel. She was the Co-founder and VP of Sales and Marketing at Retail Bloom, which merged with Blue Wheel to deliver end-to-end DTC, eCommerce, and marketplace solutions. Nicole strives to guide eCommerce success by working closely with manufacturers and partners and offering a full-service array of marketing solutions.
Senior Director, Owned Media at Blue Wheel
Lisa Wendland, MBA is the Senior Director of Owned Media at Blue Wheel, a company specializing in omni-channel marketing and operational support for digital commerce. She leads owned media teams in SEO, Organic Social, Community Management, and Lifecycle (Email/SMS), leveraging AI to optimize strategy, advertising, and personalization for retail brands. Her data-driven leadership drives engagement, retention, and conversions, contributing to Blue Wheel’s management of over $1B in client revenue across Amazon, Walmart, and D2C channels. By collaborating closely with paid and earned media teams, Lisa creates cohesive, innovative strategies that enhance client success and foster long-term loyalty in the retail marketing landscape.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Chief Revenue Officer at Blue Wheel
Nicole Reich is the Chief Revenue Officer at Blue Wheel. She was the Co-founder and VP of Sales and Marketing at Retail Bloom, which merged with Blue Wheel to deliver end-to-end DTC, eCommerce, and marketplace solutions. Nicole strives to guide eCommerce success by working closely with manufacturers and partners and offering a full-service array of marketing solutions.
Senior Director, Owned Media at Blue Wheel
Lisa Wendland, MBA is the Senior Director of Owned Media at Blue Wheel, a company specializing in omni-channel marketing and operational support for digital commerce. She leads owned media teams in SEO, Organic Social, Community Management, and Lifecycle (Email/SMS), leveraging AI to optimize strategy, advertising, and personalization for retail brands. Her data-driven leadership drives engagement, retention, and conversions, contributing to Blue Wheel’s management of over $1B in client revenue across Amazon, Walmart, and D2C channels. By collaborating closely with paid and earned media teams, Lisa creates cohesive, innovative strategies that enhance client success and foster long-term loyalty in the retail marketing landscape.
