SEO in the Age of AI: How eCommerce Brands Can Stay Visible and Win
Sep 10, 2025 12:00 PM - 1:00 PM EDT
AI is transforming how consumers search, discover, and buy online, and retail brands that don’t adapt risk being left behind. With generative AI platforms like ChatGPT influencing purchase decisions and, in some categories, outperforming Google for conversions, the rules of SEO have changed. In this webinar, we’ll unpack the data behind the AI shift, explore how consumer behavior is evolving, and show you where eCommerce brands are most impacted.
We’ll go beyond the “why” and also equip you with the “how.” You’ll walk away with actionable tactics to future-proof your SEO, from structuring content to align with AI queries to ensuring your brand shows up in the right context. Our speakers will share a tactical SEO for AI checklist, highlight quick wins, and provide guidance on balancing AI efficiency with the human insight needed to stand out in an increasingly automated search world.
BWG Connect & Blue Wheel invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.
As always, there will be no sales pitch and all attendees are welcome to listen and learn.
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.
Connect with Blue Wheel
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Chief Revenue Officer at Blue Wheel
Nicole Reich is the Chief Revenue Officer at Blue Wheel. She was the Co-founder and VP of Sales and Marketing at Retail Bloom, which merged with Blue Wheel to deliver end-to-end DTC, eCommerce, and marketplace solutions. Nicole strives to guide eCommerce success by working closely with manufacturers and partners and offering a full-service array of marketing solutions.
Senior Director, Owned Media at Blue Wheel
Lisa Wendland is the Senior Director, Owned Media at Blue Wheel, a company specializing in omni-channel marketing and operational support for digital commerce. She has been instrumental in developing and implementing email and SMS marketing strategies. Her work involves closely collaborating with teams across various channels, including paid media, social media, SEO, sales, and partnerships, to create cohesive long-term strategies for client success.
Lisa’s strategic vision and leadership have helped scale the performance of various Direct-to-Consumer products, significantly contributing to Blue Wheel's success in managing over $1B in revenue for its clients.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Chief Revenue Officer at Blue Wheel
Nicole Reich is the Chief Revenue Officer at Blue Wheel. She was the Co-founder and VP of Sales and Marketing at Retail Bloom, which merged with Blue Wheel to deliver end-to-end DTC, eCommerce, and marketplace solutions. Nicole strives to guide eCommerce success by working closely with manufacturers and partners and offering a full-service array of marketing solutions.
Senior Director, Owned Media at Blue Wheel
Lisa Wendland is the Senior Director, Owned Media at Blue Wheel, a company specializing in omni-channel marketing and operational support for digital commerce. She has been instrumental in developing and implementing email and SMS marketing strategies. Her work involves closely collaborating with teams across various channels, including paid media, social media, SEO, sales, and partnerships, to create cohesive long-term strategies for client success.
Lisa’s strategic vision and leadership have helped scale the performance of various Direct-to-Consumer products, significantly contributing to Blue Wheel's success in managing over $1B in revenue for its clients.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
