Sell Everywhere, Fulfill with Confidence: How Amazon MCF Powers TikTok Shop & Beyond

Apr 21, 2026 3:00 PM - 4:00 PM EST

Here's what we talked about

TikTok Shop’s 2026 logistics policy is forcing brands to rethink their fulfillment stack overnight
- We will break down what actually changed in January 2026, which providers qualify under the new rules, and where brands are most exposed to enforcement risk.
The 2 day ship and 6 day delivery SLA sounds simple but operationally it is not
- This discussion will unpack how those service levels are measured, where brands typically fall out of compliance, and how Amazon MCF performance metrics align with TikTok’s requirements.
Operational compliance is now directly tied to marketing performance
- Fast delivery messaging inside TikTok Ads can materially impact click-through rates, and we will examine how fulfillment infrastructure now influences paid social efficiency and conversion economics.
Running one inventory pool across Amazon, TikTok Shop, Walmart, and DTC without losing control
- Leaders will compare how they are managing inventory depth, forecasting, and channel prioritization inside a single fulfillment network while protecting margin and avoiding stockouts.
What implementation actually looks like including setup, cost structure, and inventory guardrails
- A practical walkthrough of connecting MCF to TikTok Shop and Ads Manager, how pricing works, and what inventory practices help brands avoid penalties or account disruption.

Event Partners

Amazon Buy with Prime

Amazon Buy with Prime is a service that allows brands and retailers to offer Prime shopping benefits directly on their own ecommerce websites. Shoppers who are Prime members can check out using their Amazon account and receive fast shipping, easy returns, and familiar payment features.

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Derek Majewski LinkedIn

Sr Partner Development Manager at Amazon

Derek has been with Amazon for nearly 9 years, and currently works as a Senior Partner Development Manager for Amazon Multi-Channel Fulfillment and Buy with Prime. Derek focuses on partnering with solutions providers that support brands grow, wherever their customers may shop online. When not partnering to solve retail challenges, Derek enjoys skiing, hosting friends, and watching Mariner's baseball.

Dominic Delaney LinkedIn

Sr Partner Development Manager at Amazon

Dominic Delaney serves as a Senior Technology Partner Manager for Amazon's Multi-Channel Fulfillment. Throughout his career, Dominic has specialized in supply chain and logistics, and now leverages his extensive background to build digital solutions that support the physical world of e-commerce. When Dom is not working, he love to camp, cycle in Central Park, and watch NASCAR.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Derek Majewski LinkedIn

Sr Partner Development Manager at Amazon

Derek has been with Amazon for nearly 9 years, and currently works as a Senior Partner Development Manager for Amazon Multi-Channel Fulfillment and Buy with Prime. Derek focuses on partnering with solutions providers that support brands grow, wherever their customers may shop online. When not partnering to solve retail challenges, Derek enjoys skiing, hosting friends, and watching Mariner's baseball.

Dominic Delaney LinkedIn

Sr Partner Development Manager at Amazon

Dominic Delaney serves as a Senior Technology Partner Manager for Amazon's Multi-Channel Fulfillment. Throughout his career, Dominic has specialized in supply chain and logistics, and now leverages his extensive background to build digital solutions that support the physical world of e-commerce. When Dom is not working, he love to camp, cycle in Central Park, and watch NASCAR.

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BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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