Seamless AI Support: Personalizing Engagement with WhatsApp Automation

May 21, 2025 1:30 PM2:30 PM EDT

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Here's what we talked about

  • Instant Automation: How AI bots handle 80% of routine queries (e.g., FAQs, order tracking).
  • Seamless Handoffs: Transitioning from bots to human agents for complex issues.
  • Cost Efficiency: Cutting support costs by 30-50% with 24/7 automation.
  • Why WhatsApp? How to leverage the world’s most popular messaging app for scalable, AI-driven customer support
  • Personalization at Scale: Using AI to tailor responses based on customer data.
  • Compliance & Security: Ensuring GDPR and encryption standards in automated chats.

Event Partners

indigitall

Indigitall is an AI-powered customer engagement platform that unifies outbound and inbound digital channels into a single solution. Their platform enables businesses to enhance customer acquisition, boost loyalty, optimize resources, and reduce churn through personalized messaging and seamless omnichannel experiences.

Connect with indigitall

Guest Speaker

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Josh Rice LinkedIn

Head of Marketing at indigitall

Josh Rice is a highly accomplished professional with over a decade of expertise in crafting and managing exceptional customer experiences and demand generation strategies. As the Head of Marketing at indigitall, he leads initiatives to develop AI-driven customer engagement solutions that captivate and retain customers through indigitall's cutting-edge omnichannel platform. With a proven track record, Josh excels in designing personalized and impactful customer engagement strategies, leveraging the power of AI to foster loyalty and drive sustainable business growth. His innovative approach and customer-centric mindset continue to set new standards in the industry.

Oswaldo Rojas LinkedIn

Customer Success Manager at indigitall

Oswaldo Rojas is a seasoned Customer Success Manager at indigitall, a leading AI-powered customer engagement platform. With a strong foundation in SaaS and digital marketing, Oswaldo has been instrumental in helping brands across Europe and Latin America enhance their customer interactions through innovative solutions like the WhatsApp Business API, AI-driven chatbots, and marketing automation tools.

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Josh Rice LinkedIn

Head of Marketing at indigitall

Josh Rice is a highly accomplished professional with over a decade of expertise in crafting and managing exceptional customer experiences and demand generation strategies. As the Head of Marketing at indigitall, he leads initiatives to develop AI-driven customer engagement solutions that captivate and retain customers through indigitall's cutting-edge omnichannel platform. With a proven track record, Josh excels in designing personalized and impactful customer engagement strategies, leveraging the power of AI to foster loyalty and drive sustainable business growth. His innovative approach and customer-centric mindset continue to set new standards in the industry.

Oswaldo Rojas LinkedIn

Customer Success Manager at indigitall

Oswaldo Rojas is a seasoned Customer Success Manager at indigitall, a leading AI-powered customer engagement platform. With a strong foundation in SaaS and digital marketing, Oswaldo has been instrumental in helping brands across Europe and Latin America enhance their customer interactions through innovative solutions like the WhatsApp Business API, AI-driven chatbots, and marketing automation tools.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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