Join an exclusive, invite-only dinner with fellow digital commerce leaders to explore the evolving future of B2B. Together, we’ll dive into how AI is transforming product content and enrichment, the changing dynamics of Amazon in the B2B landscape, and strategies to simplify complex workflows for faster speed to market. Expect candid conversation, real-world perspectives, and actionable insights to help you build a stronger business case for change within your organization.

BWG Connect, Akeneo & Sitation invite you to join us for an interactive discussion over drinks and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.

As always, there will be no sales pitches and dinner is complimentary.

Seating is limited, and RSVP is required.

• AI-Enhanced Enrichment: Hype or Competitive Advantage?
  • AI is reshaping how B2B companies enrich product data—but what’s actually working? We’ll explore where AI delivers real value in content accuracy, categorization, and personalization, and where human expertise still matters. What’s the right balance, and how are leading teams deploying AI without overwhelming their operations?
• Amazon in B2B: Strategic Growth Partner or Long-Term Threat?'
  • As Amazon pushes deeper into B2B, organizations must re-evaluate their stance. Is Amazon a valuable distribution channel—or a competitor with long-term risks? We’ll unpack how different businesses are leveraging (or resisting) Amazon’s presence, and what it means for channel strategy, customer relationships, and margin protection.
• Time-to-Market: Moving Fast Without Breaking the Business
  • Speed is everything—but at what cost? Let’s dive into what’s holding B2B teams back from launching faster and scaling smarter. From data bottlenecks to internal alignment issues, we’ll explore practical strategies for reducing friction, avoiding burnout, and accelerating go-to-market execution across complex teams.
• Automation at Scale: Making Workflows Work for You
  • B2B workflows are notoriously messy—often involving legacy systems, manual handoffs, and siloed teams. This discussion will focus on where automation can have the most immediate impact, how to get buy-in across departments, and what change management actually looks like inside large, complex organizations.