Reimagining B2B: Building & Scaling a Modern Buying Experience

VIP Dinner - Chicago, IL (B2B Chicago)

Apr 29, 2025 6:30 PM - 9:00 PM CDT

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Here's what we talked about

AI-Enhanced Enrichment: Hype or Competitive Advantage?
- AI is reshaping how B2B companies enrich product data—but what’s actually working? We’ll explore where AI delivers real value in content accuracy, categorization, and personalization, and where human expertise still matters. What’s the right balance, and how are leading teams deploying AI without overwhelming their operations?
Amazon in B2B: Strategic Growth Partner or Long-Term Threat?'
- As Amazon pushes deeper into B2B, organizations must re-evaluate their stance. Is Amazon a valuable distribution channel—or a competitor with long-term risks? We’ll unpack how different businesses are leveraging (or resisting) Amazon’s presence, and what it means for channel strategy, customer relationships, and margin protection.
Time-to-Market: Moving Fast Without Breaking the Business
- Speed is everything—but at what cost? Let’s dive into what’s holding B2B teams back from launching faster and scaling smarter. From data bottlenecks to internal alignment issues, we’ll explore practical strategies for reducing friction, avoiding burnout, and accelerating go-to-market execution across complex teams.
Automation at Scale: Making Workflows Work for You
- B2B workflows are notoriously messy—often involving legacy systems, manual handoffs, and siloed teams. This discussion will focus on where automation can have the most immediate impact, how to get buy-in across departments, and what change management actually looks like inside large, complex organizations.

Event Partners

Sitation

Sitation is a premier eCommerce consulting, technology, and data management firm empowering Fortune 500 retailers, distributors, and manufacturers to achieve digital excellence across diverse industries.

Akeneo

Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM). Leading brands, manufacturers, distributors, and retailers, including Chico’s, CarParts.com, TaylorMade Golf, Rail Europe, and more utilize Akeneo’s intelligent Product Cloud, app marketplace, and partner network to create elevated product experiences through product data enrichment, syndication, and supplier data onboarding.

Guest Speakers

Steve Harris LinkedIn

Head of Sales, Americas at Akeneo

Steve Harris is a Customer Experience (CX) and E-Commerce Sales Executive with 20 years of experience leading sales organizations to partner with world-class Retailers, Financial Services, Consumer Goods, and Industrial Manufacturers to transform their business in the digital economy.

Greg Vasami LinkedIn

Director, Commercial Sales - Americas at Akeneo

Jon Dehne LinkedIn

COO & Principal at Sitation

George Dzuricsko LinkedIn

Senior Director- Solution Architecture at Sitation

Event Moderator

Steve Harris LinkedIn

Head of Sales, Americas at Akeneo

Steve Harris is a Customer Experience (CX) and E-Commerce Sales Executive with 20 years of experience leading sales organizations to partner with world-class Retailers, Financial Services, Consumer Goods, and Industrial Manufacturers to transform their business in the digital economy.

Greg Vasami LinkedIn

Director, Commercial Sales - Americas at Akeneo

Jon Dehne LinkedIn

COO & Principal at Sitation

George Dzuricsko LinkedIn

Senior Director- Solution Architecture at Sitation

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