Reclaiming the Purchase Journey in the Age of AI

VIP Dinner - Las Vegas, NV (Shoptalk)

Mar 25, 2026 5:30 PM - 8:00 PM PST

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Here's what we talked about

AI at Every Trigger Point: What’s Changing in the Path to Purchase
- How AI now intermediates awareness, search, evaluation, pricing, and loyalty — and where brands are quietly losing influence.
Media in an Algorithmic World: From Buying Impressions to Shaping Outcomes
- How retail media, marketplaces, and AI-driven optimization are shifting control of demand — and what P&L owners must rethink.
Content as Infrastructure: Winning When AI Curates the Shelf
- Why PDPs, ratings, structured data, and digital shelf signals now determine visibility across marketplaces, retail media, and generative discovery.
The Rise of Agentic Commerce: When Algorithms Shop on Behalf of Consumers
- How AI assistants and recommendation engines are compressing the funnel — and what it means for brand differentiation and conversion strategy.
Redesigning the Commerce Operating Model for AI-Driven Growth
- The strategic shifts across retail, ecommerce, media, pricing, and marketplaces required to protect margin and scale profitably in 2026 and beyond.

Event Partners

Market Performance Group

Market Performance Group (MPG) is an omnichannel commerce consulting and services firm that helps consumer brands and retailers drive growth and profitability across both eCommerce and brick-and-mortar channels. It partners with companies to translate market strategy into execution through capabilities spanning analytics, marketing, retail activation, and sales support. For over two decades, MPG has focused on helping manufacturers and retailers navigate complex go-to-market challenges, optimize performance across channels, and turn strategic plans into measurable business outcomes.

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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