Q1 State of AI in Marketing

Apr 29, 2026 12:00 PM1:00 PM EST

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Event Description

AI is reshaping eCommerce in three waves: Efficiency, Decision, and Performance. Most brands are still operating in the first. The real opportunity lies in what comes next. In Q1, this transition accelerated. AI is no longer just a tool for execution. It is starting to influence decisions, shape discovery, and redefine how brands identify and uncover growth.

This session will explore how the industry is moving beyond AI as a productivity layer and beginning to use it to make better decisions and drive incremental growth through structured experimentation.

We will also introduce NetElixir’s Q1 2026 | State of AI in Marketing Report, distilling real-world signals into a clearer view of where AI is driving measurable impact today and where the next wave of opportunity is emerging.

BWG Connect & NetElixir invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.

As always, there will be no sales pitch and all attendees are welcome to listen and learn.

Discussion Topics

  • Where AI is actually improving performance versus just increasing output
  • How brands are beginning to shift from execution to decision-making with AI
  • Why structured experimentation is becoming a competitive advantage
  • What AI-driven discovery means for visibility and demand
  • What Q1 signals about budget allocation and channel strategy
  • Practical ways to apply these shifts in Q2 and beyond

Event Partners

NetElixir

NetElixir is a fanatically analytical AI-First Digital Agency dedicated to helping eCommerce retailers find and acquire new high-value customers.

Connect with NetElixir

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Udayan Bose LinkedIn

Co-Founder & CEO of NetElixir, Inc.

Udayan Bose is the Co-Founder and CEO of NetElixir, a digital marketing agency designed to help the growth of eCommerce businesses, B2B companies, and retail brands through strategic solutions and an AI-powered platform. Udayan is also the Co-founder of The Udaan Trust, a nonprofit foundation of NetElixir that supports underprivileged young women in India to pursue their education goals and build successful careers.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Udayan Bose LinkedIn

Co-Founder & CEO of NetElixir, Inc.

Udayan Bose is the Co-Founder and CEO of NetElixir, a digital marketing agency designed to help the growth of eCommerce businesses, B2B companies, and retail brands through strategic solutions and an AI-powered platform. Udayan is also the Co-founder of The Udaan Trust, a nonprofit foundation of NetElixir that supports underprivileged young women in India to pursue their education goals and build successful careers.

Interested in joining? Request an invitation below.

Please provide the information and we will be in touch!

Need help with something else?

Aaron Conant

Co-Founder & Managing Director at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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