The final stretch of Q4 forces growth teams to make some of their highest-stakes media decisions of the year. As CPMs rise and competition for the same shoppers intensifies, the challenge is knowing where to keep pushing, when additional spend stops paying back, and how to protect margin without giving up meaningful growth.

This VIP dinner will bring together growth and performance marketing leaders to compare how they are pacing budgets through Cyber Week, adjusting bidding and creative strategies as conditions change, and evaluating the quality of the customers they acquire during peak. The conversation will also look beyond BFCM to what this quarter is revealing about channel performance, measurement, and where brands should place their bets heading into 2027.

BWG Connect, Deodato & Northbeam.io invite you to join us for an interactive discussion over drinks and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.

As always, there will be no sales pitches and dinner is complimentary.

Seating is limited, and RSVP is required.

• BFCM in the home stretch: how top buyers are pacing budget, setting bid strategies, and protecting margin through Cyber Week
• Winning when CPMs peak: where to find efficient reach when every brand is bidding for the same shoppers
• Scaling into peak without the crash: knowing when to push spend and when the extra dollars stop paying back
• Holiday creative that converts: testing volume, offer strategy, and catching fatigue when every brand is shouting at once
• The art and science behind building the right incrementality measurement approach
• Locking the 2027 plan: digital marketing channel trends, and how to expand new customer acquisition beyond the standard channel stack