Profitability Under Pressure: Maximizing Margin This BFCM

Oct 15, 2025 12:00 PM - 1:00 PM EST

Here's what we talked about

Shift the focus from revenue to profitability
- Executives are rethinking what success means this BFCM. The discussion will explore how to move beyond top-line revenue and build strategies that protect margin while ensuring sustainable growth.
Put capital to work more effectively
- This topic will cover how to deploy capital in ways that drive measurable impact. Leaders will look at how to balance growth investments with the financial discipline required to maintain healthy margins.
Unlock quick wins with site optimization
- Participants will hear practical strategies for boosting margins right away. The focus will be on conversion rate improvements and no-cost CRO tactics that deliver results without additional spend.
Control shipping costs to strengthen contribution margin
- The group will share expert methods to reduce carrier expenses and optimize delivery operations. The goal is to help brands capture more value with every order fulfilled.

Event Partners

Wayflyer

Wayflyer is an Irish fintech company specializing in providing revenue-based financing solutions to eCommerce businesses. Wayflyer offers flexible funding options tailored for direct-to-consumer, Amazon, and wholesale brands.

Connect with Wayflyer

Third and Grove

Third and Grove (TAG) is a Shopify Platinum Partner & digital agency of strategists, designers, and technologists focused on developing performance-driven digital experiences and eCommerce solutions for mid-sized & enterprise brands.

Connect with Third and Grove

PrettyDamnQuick

PrettyDamnQuick powers perfect customer delivery experiences for Shopify's fastest-growing DTC brands making eCommerce delivery more profitable.

Connect with PrettyDamnQuick

Guest Speakers

Jay McHugo LinkedIn

Senior Product Owner at Third and Grove

7+ years of experience optimizing highly converting Shopify Plus stores for brands, small and large, spanning various categories like beauty, footwear, CPG, apparel, and supplements.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.

Avi Moskowitz LinkedIn

CEO, Co-Founder at PrettyDamnQuick

A Brooklyn native and lifetime entrepreneur, Avi Moskowitz led a series of startups in technology and ecommerce. PrettyDamnQuick was born from the pain points that emerged from launching BeerBazaar a leading Craft Beer brand.

Richard Keane LinkedIn

Enterprise GTM at Wayflyer

Event Moderator

Jay McHugo LinkedIn

Senior Product Owner at Third and Grove

7+ years of experience optimizing highly converting Shopify Plus stores for brands, small and large, spanning various categories like beauty, footwear, CPG, apparel, and supplements.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.

Avi Moskowitz LinkedIn

CEO, Co-Founder at PrettyDamnQuick

A Brooklyn native and lifetime entrepreneur, Avi Moskowitz led a series of startups in technology and ecommerce. PrettyDamnQuick was born from the pain points that emerged from launching BeerBazaar a leading Craft Beer brand.

Richard Keane LinkedIn

Enterprise GTM at Wayflyer

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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