With Prime Day now expanding to a four-day event, brands have a unique opportunity—and challenge—to rethink their media strategies. In this webinar, Blue Wheel’s Amazon advertising experts will break down how to leverage Amazon DSP to its fullest potential in this extended shopping window. From adjusting audience targeting in real time to flighting spend across multiple days, we’ll explore how the shift from a 2 day event to a longer promotional period impacts everything from media mix to campaign timing.

We’ll also discuss the key drivers of success during Prime Day, including building audiences early, retargeting high-intent shoppers, and understanding how factors like inflation, tariffs, and consumer deal-hunting behaviors are shaping buying decisions in 2025. Plus, we’ll share examples from past campaigns, provide budgeting benchmarks, and highlight how to integrate DSP with Search for maximum impact. Whether you're launching a new product or pushing your hero SKUs, this session will prepare your team to execute a smarter, more agile Prime Day strategy.

BWG Connect & Blue Wheel invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

• How to use Amazon DSP to build and refine audiences before and during the four-day Prime Day event
• Strategic budget flighting recommendations and retargeting tactics across multiple days
• Considerations around tariffs and profitability that may affect brand participation
• Tips for aligning DSP with Search efforts for a cohesive full-funnel approach