Precision Planning for an Extended Prime Day: A DSP-First Approach
May 14, 2025 1:30 PM - 2:30 PM EDT
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Director of Marketplace Advertising at Blue Wheel
Whitney started her digital career managing Facebook and Google advertising campaigns before migrating to Amazon in 2017. Over the last several years she has expanded her commerce knowledge to additional retailers such as Walmart, Target and Instacart. Understanding the total media and business strategy, she believes is crucial to achieving success for clients. Throughout her career, she has led a team spanning multiple platforms and tactics and supported the development and implementation of several omni-channel digital media plans. Her expertise in cross channel strategy and client services enabled her to develop strong client relationships, develop creative, customized strategies and support the growth of her clients' business.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Director of Marketplace Advertising at Blue Wheel
Whitney started her digital career managing Facebook and Google advertising campaigns before migrating to Amazon in 2017. Over the last several years she has expanded her commerce knowledge to additional retailers such as Walmart, Target and Instacart. Understanding the total media and business strategy, she believes is crucial to achieving success for clients. Throughout her career, she has led a team spanning multiple platforms and tactics and supported the development and implementation of several omni-channel digital media plans. Her expertise in cross channel strategy and client services enabled her to develop strong client relationships, develop creative, customized strategies and support the growth of her clients' business.
