Optimizing Your Walmart Digital Shelf in the Age of AI

Jun 18, 2026 1:30 PM - 2:30 PM EST

Here's what we talked about

How Walmart's AI-powered search (Sparky), autocomplete, and LLM-driven discovery are reshaping how products get found - and what brands must do differently right now
Why 37%+ of Walmart's affiliate traffic now comes from ChatGPT and external LLMs, and what that means for how you write, structure, and attribute your listings
The OmniSpec 5 shift: how filling in back-end product attributes and structured data is now the single highest-leverage action for discoverability
How to write listing content that wins for two audiences simultaneously - the traditional Walmart search bar and AI shopping agents like Sparky
What a catalog-wide content optimization framework looks like in 2026

Event Partners

SellCord

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Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

David Milstein LinkedIn

Co-Founder, Chief Operating Officer at Sellcord

Allison Bartz LinkedIn

VP of Enterprise at Sellcord

Allison has spent 8 years inside the Walmart supplier ecosystem. At SellCord, she leads the enterprise practice, working directly with senior brand teams to scale their Walmart and Sam's Club presence.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

David Milstein LinkedIn

Co-Founder, Chief Operating Officer at Sellcord

Allison Bartz LinkedIn

VP of Enterprise at Sellcord

Allison has spent 8 years inside the Walmart supplier ecosystem. At SellCord, she leads the enterprise practice, working directly with senior brand teams to scale their Walmart and Sam's Club presence.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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