Optimizing Your Walmart Digital Shelf in the Age of AI
Jun 18, 2026 1:30 PM - 2:30 PM EST
Walmart's discovery layer is being rewritten by AI - and most brands are still optimizing for a search environment that no longer exists. In this session, Sellcord's experts break down exactly how Walmart's Sparky, OmniSpec 5, and LLM-driven shopping are changing the rules for product visibility, and walk through the specific content and attribution strategies brands need to win shelf presence in 2026. Attendees will leave with a clear, actionable framework for auditing and upgrading their listings to perform across both traditional search and the emerging AI-driven discovery stack.
BWG Connect & Sellcord invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.
As always, there will be no sales pitch and all attendees are welcome to listen and learn.
SellCord is a full-service agency that provides assistance on everything from onboarding and PPC to full-service account management.
Connect with SellCord
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Co-Founder, Chief Operating Officer at Sellcord
VP of Enterprise at Sellcord
Allison has spent 8 years inside the Walmart supplier ecosystem. At SellCord, she leads the enterprise practice, working directly with senior brand teams to scale their Walmart and Sam's Club presence.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Co-Founder, Chief Operating Officer at Sellcord
VP of Enterprise at Sellcord
Allison has spent 8 years inside the Walmart supplier ecosystem. At SellCord, she leads the enterprise practice, working directly with senior brand teams to scale their Walmart and Sam's Club presence.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
