No Customer Left Behind: Digital Strategies to Increase Your Marketing ROI

VIP Dinner - Austin, Tx

Feb 19, 2025 6:00 PM - 8:30 PM CDT

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Here's what we talked about

Marketers are under pressure to show their attribution to revenue generation, and they also are being tasked to do more with less, so it is critical to increase the ROI of marketing spend.
Focusing on digital accessibility offers a clear pathway to capturing the missing 20% of your addressable market (i.e., the part of your market that is either not engaging or abandoning your digital experiences because they can't use them effectively/without difficulty)
Digital Accessibility serves more than the proportion of users with disabilities -- it creates a more productive, valuable experience for all users that drives higher engagement, increased conversion, and higher loyalty.
By reducing friction in the customer journey, Digital Accessibility can eliminate barriers that can lead to drop-offs, abandoned carts, or incomplete actions. By optimizing user experiences for accessibility, marketers not only expand their audience but also increase the likelihood of completing high-value actions across all user segments

Event Partners

Hounder

Hounder is a product design and development agency. They create lasting brands, sophisticated strategies & thoughtful user experiences to drive actual results.

Acquia

Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities.

Connect with Acquia

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Brady Warren LinkedIn

Senior Account Executive at Acquia

Senior AE & Product Specialist for Acquia Optimize, formally known as Monsido. A Web-governance platform with a focus in website-accessibility that is used by various industries.

Kyle Koch LinkedIn

Sales Manager, Digital Optimization and Compliance at Acquia

Kyle is a Sales Manager for Acquia Optimize. Over 7 years experience helping organizations of all shapes and sizes achieve digital optimization and accessibility compliance.

Joshua Northcott LinkedIn

Chief Technology Officer and Co-Founder at Hounder

Joshua Northcott is the co-founder and CTO of Hounder, where he leads the charge in creating cutting-edge digital solutions. Named as the 2023 Tech Founder of the year from LA Weekly, Josh thrives on solving complex challenges, blending his deep technical expertise with a passion for elegant design and seeing results.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Brady Warren LinkedIn

Senior Account Executive at Acquia

Senior AE & Product Specialist for Acquia Optimize, formally known as Monsido. A Web-governance platform with a focus in website-accessibility that is used by various industries.

Kyle Koch LinkedIn

Sales Manager, Digital Optimization and Compliance at Acquia

Kyle is a Sales Manager for Acquia Optimize. Over 7 years experience helping organizations of all shapes and sizes achieve digital optimization and accessibility compliance.

Joshua Northcott LinkedIn

Chief Technology Officer and Co-Founder at Hounder

Joshua Northcott is the co-founder and CTO of Hounder, where he leads the charge in creating cutting-edge digital solutions. Named as the 2023 Tech Founder of the year from LA Weekly, Josh thrives on solving complex challenges, blending his deep technical expertise with a passion for elegant design and seeing results.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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